Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Anomaly Detection, Predictive Modeling, Text Mining, Predictive Analytics, Advanced Analytics, Data Cleansing, Prompt Engineering, Natural Language Processing, Unstructured Data, Data Analysis, Data Preprocessing, Statistical Analysis, Time Series Analysis and Forecasting, Model Evaluation, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months

Splunk Inc.
Skills you'll gain: Splunk, Data Transformation, Data Manipulation, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Data Synthesis, Time Series Analysis and Forecasting, Real Time Data, Data Analysis, Big Data, Data Science, Business Analytics, Data Visualization
Beginner · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Pivot Tables And Charts, Dashboard, Data Presentation, Data Visualization, Spreadsheet Software, Data Storytelling, Data Visualization Software, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Generative AI, Data Analysis, Advanced Analytics, Analytics, AI Product Strategy, Data Transformation, Predictive Analytics, Data Preprocessing, Machine Learning Algorithms, Responsible AI
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Storytelling, Content Creation, Multimedia, Design Elements And Principles, Design, Graphic and Visual Design Software, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

Institut Mines-Télécom
Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Business Development, Market Analysis, Business Strategy, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Innovation, Business Modeling, Regulation and Legal Compliance
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Content Creation, Style Guides, Graphic and Visual Design, Branding, Presentations, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience
Beginner · Course · 1 - 4 Weeks