• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Agile and Hybrid Approaches in a Project Environment

    Skills you'll gain: Agile Methodology, Agile Project Management, Project Management Life Cycle, Kanban Principles, Project Management Institute (PMI) Methodology, Project Management, Sprint Planning, Performance Measurement, Lean Methodologies, Continuous Improvement Process, Risk Management, Team Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Estrategias y estilos de negociación      

    Skills you'll gain: Negotiation, Conflict Management, Business Leadership, Communication Strategies, Strategic Planning, Relationship Building, Intercultural Competence, Complex Problem Solving, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    181 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Why Scale a Startup?

    Skills you'll gain: Entrepreneurship, Business Risk Management, Growth Strategies, Risk Management, Business Planning, Business Strategies, Business Strategy, Market Share, Innovation, Problem Solving, Leadership and Management, Competitive Analysis, Case Studies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Water Cooperation and Diplomacy

    Skills you'll gain: Water Resources, Diplomacy, Water Resource Management, International Relations, Mediation, Conflict Management, Negotiation, Governance, Environmental Laws, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Launching Your Music Career

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Automating Team Communication with Google Sheets and Apps Script

    Skills you'll gain: Email Automation, Google Workspace, Google Sheets, Stakeholder Communications, Test Tools, Scripting, Timelines, Project Schedules, Project Management, Web Applications, Javascript, Data Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    130 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Privacy and Protection Standards

    Skills you'll gain: Information Privacy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Loss Prevention, Security Controls, Regulatory Compliance, Compliance Management, Compliance Training, Data Integrity, Security Strategy, Regulatory Requirements, Incident Response

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leadership for Healthcare Professionals

    Skills you'll gain: Health Informatics, Executive Presence, Strategic Communication, Health Technology, Healthcare Ethics, Strategic Planning, Health Care Administration, Health Policy, Leadership, Business Planning, Patient Safety, Innovation, Healthcare Project Management, Telehealth, Organizational Strategy, Design Thinking, Advocacy, Communication, Continuous Quality Improvement (CQI), Safety Standards

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    Lean Six Sigma - Green Belt

    Skills you'll gain: Lean Six Sigma, Process Mapping, Process Improvement, Process Analysis, Business Process, Continuous Improvement Process, Waste Minimization, Statistical Analysis, Quality Management, Operational Efficiency, Statistical Process Controls, Root Cause Analysis, Data-Driven Decision-Making, Customer experience improvement, Business Metrics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Cybersecurity Foundations for Risk Management

    Skills you'll gain: Cyber Governance, Vulnerability Management, Cyber Attacks, Cybersecurity, Cyber Risk, Threat Management, Cyber Threat Intelligence, Security Management, Vulnerability Assessments, Threat Detection, Cyber Security Strategy, Risk Management, Security Awareness, Information Systems Security, Cyber Operations, Incident Response, Network Security, Risk Analysis, Asset Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 3 Months

1…219220221…364

In summary, here are 10 of our most popular marketing strategy courses

  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Agile and Hybrid Approaches in a Project Environment: Microsoft
  • Estrategias y estilos de negociación      : Tecnológico de Monterrey
  • Why Scale a Startup?: IE Business School
  • Water Cooperation and Diplomacy: University of Geneva
  • Launching Your Music Career: University of Colorado Boulder
  • Einführung in Facebook Audience Insights: Coursera
  • Automating Team Communication with Google Sheets and Apps Script: Coursera
  • Data Privacy and Protection Standards: Coursera
  • Leadership for Healthcare Professionals: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok