Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Strategy, Social Media Management, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Computational Thinking, File I/O, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), Statistical Analysis, Automation, Program Development, Data Structures, Programming Principles, Algorithms, Computer Programming, Theoretical Computer Science, Data Storage, Descriptive Statistics, Data Visualization Software, Debugging
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Business Communication, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Database Design, Database Management, Data Analysis, Database Architecture and Administration, Data Cleansing, Data Transformation, Data Manipulation, Query Languages, Analytics, GitHub, Data Integration, AI Enablement, Git (Version Control System), Performance Tuning
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Advertising, Data Visualization, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Microsoft Azure, Data Visualization, Microsoft Excel, Internet Of Things, Cloud Storage, Data Storage Technologies, Data Import/Export, Data Pipelines
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Management, Social Media Marketing, User Accounts, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Blogs, Web Analytics and SEO, Content Strategy, Social Media Strategy, Content Creation, Web Content
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Salesforce, Email Marketing, User Accounts, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Microsoft Copilot, Generative Adversarial Networks (GANs), Responsible AI, Data Ethics, Autoencoders, Data Security, Information Privacy, Anomaly Detection, Model Evaluation, Data Analysis
Beginner · Course · 1 - 4 Weeks