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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Dairy Nutrition for Udder Success

    Skills you'll gain: Nutritional Assessment, Predictive Analytics, Maternal Health, Machine Learning, Diagnostic Tests, Food and Beverage, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    Exploring the Field of U.S. Payroll

    Skills you'll gain: Payroll, Payroll Administration, Payroll Systems, Payroll Tax, Payroll Processing, Payroll Reporting, Non-Profit Accounting, Specialized Accounting, Record Keeping, Accounting, Tax Compliance, Tax Laws, Law, Regulation, and Compliance, Organizational Structure, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Negotiation, Proposal Writing, Price Negotiation, Contract Negotiation, New Business Development, Consultative Selling, Selling Techniques, Inside Sales, Phone Sales, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

  • U

    Universiteit Leiden

    Population Health: Study Design

    Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Public Health, Health Care, Research Methodologies, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Tidyverse Skills for Data Science in R

    Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Regression Analysis, Web Scraping, Data Science, R (Software), Data Analysis Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    110 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universiteit Leiden

    Population Health: Fundamentals of Population Health Management

    Skills you'll gain: Health Disparities, Health Systems, Health Promotion, Value-Based Care, Public Health, Health Care, Health Policy, Social Determinants Of Health, Community Health, Preventative Care, Epidemiology, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Excel Essentials and Beyond

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Data Presentation, Data Visualization, Spreadsheet Software, Data Storytelling, Data Visualization Software, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build an Automated Landing page using AI from Wix ADI

    Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introduction to Tech Sales

    Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Dairy Nutrition for Udder Success: University of Illinois Urbana-Champaign
  • Exploring the Field of U.S. Payroll: Automatic Data Processing, Inc. (ADP)
  • B2B Sales: High-Impact Questions, Active Listening: Alex Genadinik
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Population Health: Study Design: Universiteit Leiden
  • Tidyverse Skills for Data Science in R: Johns Hopkins University
  • Population Health: Fundamentals of Population Health Management: Universiteit Leiden
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • Excel Essentials and Beyond: Board Infinity
  • Build an Automated Landing page using AI from Wix ADI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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