• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    IBM

    IBM AI Enterprise Workflow

    Skills you'll gain: Feature Engineering, Model Deployment, Data Visualization, Data Ethics, Exploratory Data Analysis, Model Evaluation, Unsupervised Learning, Data Presentation, Tensorflow, Dimensionality Reduction, MLOps (Machine Learning Operations), Probability Distribution, Apache Spark, Statistical Hypothesis Testing, Supervised Learning, Data Pipelines, Design Thinking, Data Science, Machine Learning, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    360 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    Universidad de Palermo

    Liderazgo y comunicación

    Skills you'll gain: Social Skills, Verbal Communication Skills, Leadership, Emotional Intelligence, Communication, Leadership and Management, Leadership Development, Team Leadership, Business Leadership, Empathy & Emotional Intelligence, Organizational Leadership, Team Building, Interpersonal Communications, Communication Strategies, Industrial and Organizational Psychology, People Development, Non-Verbal Communication, Coaching, Cognitive flexibility, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    479 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Market Data, Market Dynamics, Portfolio Risk, Market Trend, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    240 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    723 reviews

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Managing Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Deep Teaching Solutions

    Critical Thinking: A Brain-Based Guide for the ChatGPT Era

    Skills you'll gain: Logical Reasoning, Mental Concentration, Behavioral Economics, Innovation, Social Sciences, Artificial Intelligence, Persuasive Communication, Self-Awareness, Verbal Communication Skills, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, Responsive Web Design, User Flows, User Interface (UI), UI Components, Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience), Usability Testing, Design Software, Human Centered Design, Ideation, Brainstorming, Animations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Adobe Premiere Pro for Beginners: Quickstart Video-Editing

    Skills you'll gain: Video Editing, Adobe Premiere, Storytelling, Post-Production, Content Creation, TikTok, Timelines, Color Matching, File Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    51 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of London

    Cyber Security – Technology and Governance

    Skills you'll gain: Computer Security Incident Management, Linux, Network Security, Cyber Governance, IT Security Architecture, OSI Models, Incident Management, Incident Response, Security Management, Linux Commands, TCP/IP, Computer Systems, Threat Modeling, Command-Line Interface, Computer Networking, Network Protocols, Cybersecurity, Human Factors (Security), Cyber Threat Intelligence, Cyber Attacks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    200 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Communication For Everyone

    Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Team Leadership, Teamwork, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Initiative and Leadership, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication, Virtual Teams

    4.5
    Rating, 4.5 out of 5 stars
    ·
    222 reviews

    Beginner · Specialization · 3 - 6 Months

1…226227228…500

In summary, here are 10 of our most popular social media marketing courses

  • Search Advertising with Google: Aptly
  • IBM AI Enterprise Workflow: IBM
  • Liderazgo y comunicación: Universidad de Palermo
  • Forex - Trading Around the World: Interactive Brokers
  • Value Creation Through Innovation: 28DIGITAL
  • Managing Data Analysis: Johns Hopkins University
  • Plan a Successful Freelancing Business : California Institute of the Arts
  • Critical Thinking: A Brain-Based Guide for the ChatGPT Era: Deep Teaching Solutions
  • UI/UX Design Fundamentals & Prototyping with Generative AI: SkillUp
  • Adobe Premiere Pro for Beginners: Quickstart Video-Editing: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok