• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Problem-Solving and Predictions

    Skills you'll gain: English Language, Oral Comprehension, Analytical Skills, Critical Thinking and Problem Solving, Problem Solving, Language Learning, Critical Thinking, Vocabulary, Literacy, Verbal Communication Skills, Communication, Learning Strategies

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Credenciales Alternativas: el futuro de las certificaciones

    Skills you'll gain: Knowledge Transfer, Quality Assessment, Program Implementation, Blockchain, Verification And Validation, Workforce Development, Adult Education, Training and Development, Program Standards, Training Programs, Employee Training, Digital Assets, Program Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Creating an Intentional Life: Attention, Values, and Purpose

    Skills you'll gain: Optimism, Personal Development, Self-Awareness, Positivity, Lifelong Learning, Growth Mindedness, Personal Integrity, Empowerment, Self-Motivation, Mental Concentration, Engineering Management, Emotional Intelligence, Leadership Development, Compassion, Leadership, Goal Setting, Professional Development, Human Centered Design, Time Management, digital literacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Leeds

    Training and Learning Online

    Skills you'll gain: Critical Thinking, Collaboration, Collaborative Software, Learning Strategies, Personal Development, digital literacy, Communication, Self-Awareness, Digital Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Management, Driving engagement, Account Strategy, Web Presence, Growth Strategies, Brand Awareness, Account Management, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    342 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Entdecke verschiedene Arten von Facebook Ads

    Skills you'll gain: Meta Ads Manager, Social Media Campaigns, Online Advertising, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Social Media, Advertising, Marketing Budgets

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    WiTF! - Working in the Future

    Skills you'll gain: Workforce Development, Production Process, Digital Transformation, Automation, Social Sciences, Socioeconomics, Organizational Development, Organizational Change, Trend Analysis, World History, Emerging Technologies, Storytelling, Demography, Economics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introdução às Simulações PhET para Educação STEM

    Skills you'll gain: Mathematics Education, Education Software and Technology, Digital pedagogy, Simulations, Simulation and Simulation Software, Interactive Design

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Transversalización de género en la Educación Superior

    Skills you'll gain: Educational Materials, Diversity Training, Diversity Programs, Pedagogy, Curriculum Development, Policy Development

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Persone, tecnologia e futuro della mobilità

    Skills you'll gain: Automation, Electrical Power, Electrical Systems, Interactive Learning, Social Studies, Social Sciences, Electric Power Systems, Augmented and Virtual Reality (AR/VR), Sustainable Systems, Transportation Operations, Policy Analysis, Emerging Technologies, Health Equity, Social Impact, Environmental Issue, Socioeconomics, Social Justice, Infrastructure Architecture

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro de la inteligencia artificial en el deporte

    Skills you'll gain: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Social Media Content, Social Media, Digital Marketing Tools, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

1…227228229…595

In summary, here are 10 of our most popular social media marketing courses

  • Problem-Solving and Predictions: Arizona State University
  • Credenciales Alternativas: el futuro de las certificaciones: Tecnológico de Monterrey
  • Creating an Intentional Life: Attention, Values, and Purpose: University of Colorado Boulder
  • Training and Learning Online: University of Leeds
  • How to Optimize Your Instagram Account: Coursera
  • Entdecke verschiedene Arten von Facebook Ads: Coursera
  • WiTF! - Working in the Future: Technical University of Munich (TUM)
  • Introdução às Simulações PhET para Educação STEM: University of Colorado Boulder
  • Transversalización de género en la Educación Superior: Universidad Nacional Autónoma de México
  • Persone, tecnologia e futuro della mobilità: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok