Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Illinois Tech
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Innovation, Market Dynamics, Market Analysis, Resource Management, Value Propositions, Strategic Decision-Making, Market Opportunities, Business Analysis
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Payment Processing, Payment Systems, Merchant Services, E-Commerce, General Shipping and Receiving, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, System Configuration, Business
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Statistical Reporting, Data Management, Data Literacy, Analysis, Workflow Management, Analytical Skills, Statistical Inference, Team Management, Statistical Modeling, Data Synthesis, Data Presentation, Descriptive Analytics, Team Leadership, Statistical Methods, Communication
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Interactive Data Visualization, AI Integrations, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Strategic Marketing, Business Planning, Business Development, New Business Development, Leadership and Management, Strategic Decision-Making, Organizational Strategy, Global Marketing, Governance, Entrepreneurial Finance, Brand Management, Fundraising
Mixed · Course · 1 - 3 Months

Skills you'll gain: Interviewing Skills, Professional Networking, Web Presence, Cybersecurity, Applicant Tracking Systems, Market Research, Recruitment, Portfolio Management, Job Analysis, Keyword Research, Business Writing, Negotiation, Writing, Technical Communication, Communication
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning
Advanced · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Social Media Analytics, Graph Theory, Machine Learning Methods, R (Software), Machine Learning, Machine Learning Software, Model Training, Machine Learning Algorithms, Model Optimization, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, Tensorflow, Data Ethics, Large Language Modeling, Applied Machine Learning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, R (Software), Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Visualization Software, Spreadsheet Software, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Economics, Policy, and Social Studies, Resource Allocation, Market Analysis, Policy Analysis, Public Policies, Decision Making, Investment Management
Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency
Intermediate · Course · 1 - 3 Months