• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Data Governance, Ethical Standards And Conduct

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Revenue Forecasting, Prompt Engineering, Sales Strategy, Customer Analysis, Data Cleansing, Sales Development, Sales, Sales Operations, Sales Management, Responsible AI, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Customer Relationship Management (CRM) Software, Sales Pipelines, Data Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Créer un site Web gratuit avec WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Management, Business Marketing, Creativity

    4.3
    Rating, 4.3 out of 5 stars
    ·
    117 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    How to Schedule Posts to Multiple Platforms using Hootsuite

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Management, Digital Marketing Tools, Social Media Content, Social Media, Scheduling, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Reading Financial Statements

    Skills you'll gain: Financial Statement Analysis, Annual Reports, Financial Statements, Financial Analysis, Financial Reporting, Financial Acumen, Accounting, Management Reporting, General Accounting, Financial Accounting, Business Reporting, Income Statement, Financial Data, Balance Sheet, Auditors Report, Risk Analysis, Business Acumen, Risk Management, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of International Development: Towards Agenda 2030

    Skills you'll gain: Human Capital, Governance, Sustainable Development, Human Resource Strategy, Intercultural Competence, International Relations, Strategic Thinking, Human Resources Management and Planning, Cultural Diversity, Organizational Development, Economic Development, Organizational Strategy, International Finance, Policy Analysis, Research, and Development, Strategic Decision-Making, Stakeholder Management, Social Impact

    4.8
    Rating, 4.8 out of 5 stars
    ·
    226 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Sensory Systems Analysis, Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, Quality Assurance, Product Testing, Science and Research, Human Factors, Nutrition and Diet, Marketing Psychology, Analytical Testing, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create Informative Presentations with Microsoft PowerPoint

    Skills you'll gain: Data Visualization, Microsoft Office, Concision, Communication, Business Writing, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    87 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Management Consulting

    Skills you'll gain: Management Consulting, Consulting, Business Consulting, Problem Solving, Ethical Standards And Conduct, Consultative Approaches, Complex Problem Solving, Root Cause Analysis, Analysis, Technical Consulting, Business Ethics, Workforce Development, Professional Development, Decision Making, Business Strategy, Business Acumen, Networking Hardware

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAP

    Requirements Gathering and Documentation

    Skills you'll gain: User Story, Requirements Elicitation, Requirements Management, Business Requirements, User Requirements Documents, Requirements Analysis, Verification And Validation, Business Analysis Tools, Acceptance Testing, Project Documentation, User Acceptance Testing (UAT), Discussion Facilitation, Stakeholder Communications, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Strategic Customer Relationship Management & Sales Technique

    Skills you'll gain: Sales Presentation, Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Inside Sales, Sales Development, Employee Onboarding, Sales Operations, Sales, Dashboard, Customer Success Management, Business Reporting

    3.7
    Rating, 3.7 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Crear un Kit de Bienvenida para el Cliente con Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Workflow Management, Graphic Design, Customer Engagement, Layout Design, Information Architecture, Design, Ideation, Digital Publishing, Marketing, Entrepreneurship, Digital Content, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…229230231…530

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Generative AI for Sales Professionals: Microsoft
  • Créer un site Web gratuit avec WordPress: Coursera
  • How to Schedule Posts to Multiple Platforms using Hootsuite: Coursera
  • Reading Financial Statements: Corporate Finance Institute
  • Management of International Development: Towards Agenda 2030: Università Bocconi
  • Introduction to Sensory Science: University of California, Davis
  • Create Informative Presentations with Microsoft PowerPoint: Coursera
  • Introduction to Management Consulting: IBM
  • Requirements Gathering and Documentation: SAP

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok