Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Michigan
Skills you'll gain: Data Ethics, Informed Consent, Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Responsible AI, Intellectual Property, Data Analysis, Social Studies, Sampling (Statistics)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Storytelling, Video Production, Video Editing, Google Gemini, Generative AI, Multimedia, Media Production, Google Workspace
Beginner · Course · 1 - 4 Weeks

The University of North Carolina at Chapel Hill
Skills you'll gain: Chemistry, Social Sciences, Legal Research, Case Law, World History, Liberal Arts, Psychology, Case Studies, Research
Beginner · Course · 1 - 3 Months

Royal Holloway, University of London
Skills you'll gain: Human Factors (Security), Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Cyber Risk, Security Awareness, Social Sciences, Culture, Psychology, Survey Creation, Research
Beginner · Course · 1 - 4 Weeks
Deep Teaching Solutions
Skills you'll gain: Logical Reasoning, Mental Concentration, Innovation, Social Sciences, Behavioral Economics, Artificial Intelligence, Persuasive Communication, Verbal Communication Skills, Self-Awareness, Scientific Methods
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Meeting Facilitation, Business Communication, Business Correspondence, Telephone Skills, Writing, Employee Coaching, Business Leadership, English Language, Staff Management, Recruitment, Verbal Communication Skills, Team Building, Communication
Intermediate · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Storytelling, Problem Solving, Professional Development, Initiative and Leadership, Concision, Verbal Communication Skills, Teamwork, Job Analysis, Communication, Business Writing
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Predictive Analytics, Logistic Regression, Exploratory Data Analysis, Data Visualization, Data Modeling, Business Analytics, Data Analysis, Statistical Modeling, Regression Analysis, Data Preprocessing, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks