• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Creo Incubator

    The Entrepreneurial Toolkit

    Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Business Planning, Creative Problem-Solving, Business Valuation, Fundraising, Business Development, Product Management, Mergers & Acquisitions, Market Research, Financial Modeling, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Foundations of Purchasing: Principles and Practices

    Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Supplier Management, Procurement, Vendor Management, Strategic Sourcing, Negotiation, Business Ethics, Compliance Management, Supply Chain Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Liderança Estratégica

    Skills you'll gain: Strategic Leadership, Leadership, Leadership Development, Organizational Leadership, Business Leadership, Organizational Strategy, Business Ethics, People Development, Organizational Change, Business Strategy, Innovation, Change Management, Culture, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    IE Business School

    Competitive Interactions and Disruptive Change

    Skills you'll gain: Market Dynamics, Competitive Analysis, Market Trend, Market Share, Trend Analysis, Case Studies, Market Analysis, Business Economics, Strategic Marketing, Business Strategies, Business Strategy, Strategic Thinking, Corporate Strategy, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Fundamentos de Derecho Mercantil Internacional

    Skills you'll gain: Commercial Laws, Tax, International Relations, Global Marketing, Law, Regulation, and Compliance, Vendor Contracts, Legal Research, Financial Regulation, E-Commerce, Investments, Economic Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Strategic Communication, Corporate Communications, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media and Communications, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Build social awareness content for Facebook with Canva

    Skills you'll gain: Canva (Software), Facebook, Advertising, Graphic and Visual Design, Video Production, Social Media Content, Graphic Design, Social Media, Social Media Marketing, Content Creation, Event Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design A Newsletter with MailChimp

    Skills you'll gain: Newsletters, Email Marketing, Project Design, Content Creation, Scheduling, Test Tools, User Accounts, Marketing, Communication

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Program Stakeholders Management in ClickUp

    Skills you'll gain: Stakeholder Management, Program Management, Stakeholder Engagement, Agile Methodology, Project Design, Stakeholder Analysis, Project Management, Diagram Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    AI CERTs

    AI Foundations & Design Thinking

    Skills you'll gain: Design Thinking, Design and Product, User Experience Design, Persona (User Experience), Responsible AI, Artificial Intelligence, User Interface and User Experience (UI/UX) Design, Data Ethics, User Experience, Design, AI Enablement, Creative Design, Generative AI, Machine Learning

    3.4
    Rating, 3.4 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Edita y retoca imágenes con Canva

    Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…232233234…429

In summary, here are 10 of our most popular marketing strategy courses

  • The Entrepreneurial Toolkit: Creo Incubator
  • Foundations of Purchasing: Principles and Practices : Coursera
  • Liderança Estratégica: Fundação Instituto de Administração
  • Google UX Design (DE): Google
  • Competitive Interactions and Disruptive Change: IE Business School
  • Fundamentos de Derecho Mercantil Internacional: Universidades Anáhuac
  • Introduction to Crisis Management and Crisis Communication: University of Colorado Boulder
  • Build social awareness content for Facebook with Canva: Coursera
  • Design A Newsletter with MailChimp: Coursera
  • Program Stakeholders Management in ClickUp: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok