• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Job Ready
    Job Ready
    N

    National Academy of Sports Medicine

    NASM Personal Fitness Trainer

    Skills you'll gain: Nutrition Education, Patient Education And Counseling, Basic Life Support (BLS) Certification, Neurology, Automated External Defibrillator, Cardiopulmonary Resuscitation (CPR), Overcoming Obstacles, Mechanics, Injury Prevention, Public Health, Anatomy, Health Promotion, Exercise Therapy, Meal Planning And Preparation, Medical Terminology, Motivational Skills, Needs Assessment, Chronic Diseases, Adaptability, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    403 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Advanced Styling with Responsive Design

    Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Web Frameworks, Wireframing, Front-End Web Development, Browser Compatibility, Usability, Hypertext Markup Language (HTML), Javascript

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Economics, Policy, and Social Studies, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Economics, Policy Analysis, Research, and Development, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Creando videos educativos con Smartphones

    Skills you'll gain: Videography, Photo/Video Production and Technology, Video Production, Video Editing, Cinematography, Educational Materials, Education Software and Technology, Education and Training, Digital pedagogy, Pedagogy, Content Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Institutional Review Board (IRB), Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Sensory Systems Analysis, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Marketing Communications, Experimentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Photography Techniques: Light, Content, and Sharing

    Skills you'll gain: Photography, Photo/Video Production and Technology, Peer Review, Digital Publishing, Web Presence, Layout Design, Creativity, Information Privacy, Web Design and Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Bending the Curve: Climate Change Solutions 3

    Skills you'll gain: Climate Change Mitigation, Climate Change Programs, International Relations, Sustainable Development, Consumer Behaviour, Environmental Policy, Pollution Prevention, Sustainable Technologies, Policy Analysis, Research, and Development, Market Dynamics, Economics, Public Policies, Energy and Utilities, Governance, Environmental Regulations, Community Development

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Mountains 101

    Skills you'll gain: Hydrology, Environment, Physical Science, Biology, Water Resources, Mitigation, Hazard Analysis, Environmental Issue, Accident Prevention, Cultural Diversity, Social Studies, Natural Resource Management, Climate Change Adaptation, Environmental Science, Risk Management, Respiration, Life Sciences, Physiology, World History

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance for Everyone

    Skills you'll gain: Peer Review, Finance, Financial Market, Financial Analysis, Financial Systems, Securities (Finance), Project Finance, Cash Flows, Financial Modeling, Capital Markets, General Finance, Financial Trading, Investments, Derivatives, Investment Management, Business Valuation, Financial Policy, Loans, User Feedback, Project Documentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Evaluating Sources and Claims

    Skills you'll gain: Critical Thinking, Deductive Reasoning, Critical Thinking and Problem Solving, Independent Thinking, Decision Making, Analytical Skills, Media and Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Aprendizagem Ativa STEM com Simulações Interativas PhET

    Skills you'll gain: Mathematics Education, Education Software and Technology, Simulations, Simulation and Simulation Software, Design Reviews, Digital pedagogy, Lesson Planning, Science and Research, Conceptual Design, Interactive Design, User Feedback, Research, Scientific Visualization

    Beginner · Specialization · 3 - 6 Months

1…232233234…595

In summary, here are 10 of our most popular social media marketing courses

  • NASM Personal Fitness Trainer: National Academy of Sports Medicine
  • Create Customer Personas in Canva: Coursera
  • Advanced Styling with Responsive Design: University of Michigan
  • Negocios Internacionales I: University of New Mexico
  • Creando videos educativos con Smartphones: Universidad Nacional Autónoma de México
  • Neuromarketing: Johns Hopkins University
  • Photography Techniques: Light, Content, and Sharing: Michigan State University
  • Bending the Curve: Climate Change Solutions 3: University of California San Diego
  • Mountains 101: University of Alberta
  • Finance for Everyone: McMaster University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok