• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • L

    Lund University

    European Business Law: Competing in Europe

    Skills you'll gain: Intellectual Property, Legal Writing, Law, Regulation, and Compliance, Business Strategy, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Brand Strategy, Procurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    309 reviews

    Beginner · Course · 1 - 3 Months

  • D

    DeepLearning.AI

    Data Pipelines with TensorFlow Data Services

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Data Import/Export, Tensorflow, Data Preprocessing, Data Processing, MLOps (Machine Learning Operations), Transfer Learning, Data Transformation, Data Sharing, Model Evaluation, Data Management, Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    536 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Palliative Care: It's Not Just Hospice Anymore

    Skills you'll gain: Pain Management, Hospice, Patient-centered Care, Patient Communication, Patient Education And Counseling, Care Management, Patient Evaluation, Patient Advocacy, Active Listening, Compassion, Treatment Planning, Healthcare Ethics, Respiratory Care, Empathy, Self-Awareness, Health Assessment, Psychiatric Assessments, Clinical Assessment, Care Coordination, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    504 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Seguridad hídrica

    Skills you'll gain: Water Sustainability, Water Resources, Water Resource Management, Hydrology, Water Quality, Climate Change Adaptation, Sanitation, Sustainable Development, Environmental Resource Management, Environmental Science, Risk Management, Governance, Policy Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    500 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Model Evaluation, Business Analysis, Time Series Analysis and Forecasting, Microsoft Excel, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    530 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    SoFi

    The Fundamentals of Personal Finance

    Skills you'll gain: Estate Planning, Insurance, Goal Setting, Investments, Budgeting, Tax, Mortgage Loans, Return On Investment, Financial Planning, Cash Flow Forecasting, Financial Analysis, Loans, Risk Analysis, Asset Protection, Portfolio Management, Risk Management, Investment Management, Consumer Lending, Credit Risk, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    424 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universitat Autònoma de Barcelona

    Tu consultorio de Coaching en las ondas

    Skills you'll gain: Conflict Management, Team Management, People Management, Change Management, Expectation Management, Constructive Feedback, Diversity and Inclusion, Coaching, Leadership, Communication, Active Listening, Emotional Intelligence, Proactivity, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    510 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Hot New Release
    Hot New Release
    C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    471 reviews

    Intermediate · Specialization · 3 - 6 Months

  • R

    Rice University

    Relationship Management

    Skills you'll gain: Conflict Management, Professional Networking, Meeting Facilitation, Relationship Management, Relationship Building, Communication, Mentorship, Active Listening, People Management, Constructive Feedback, Influencing, Coaching, Stakeholder Management, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    421 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Business Ethics, Brand Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    333 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    516 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Virginia Darden School Foundation

    Introduction to Digital Transformation Part 1

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    466 reviews

    Beginner · Course · 1 - 4 Weeks

1…233234235…834

In summary, here are 10 of our most popular brand management courses

  • European Business Law: Competing in Europe: Lund University
  • Data Pipelines with TensorFlow Data Services: DeepLearning.AI
  • Palliative Care: It's Not Just Hospice Anymore: University of Colorado System
  • Seguridad hídrica: Universidad Nacional Autónoma de México
  • Foundations of Marketing Analytics: Emory University
  • The Fundamentals of Personal Finance: SoFi
  • Tu consultorio de Coaching en las ondas: Universitat Autònoma de Barcelona
  • Sales Excellence: Coursera
  • Relationship Management : Rice University
  • Social Media Advertising: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok