Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Sharing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: UI/UX Research, Responsible AI, Persona (User Experience), Experience Design, Miro AI, Design Software, Human Centered Design, AI Workflows, AI Integrations, Ideation, Brainstorming
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Data Manipulation, Star Schema, Dashboard, Business Intelligence Software, Data Analysis, Dashboard Creation, Report Writing
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Governance, Data Quality, Data Maintenance, Data Validation, Data Management, Clinical Data Management, Health Information Management, Data Integrity, Quality Assurance, Metadata Management, Technical Communication, Continuous Monitoring, Continuous Quality Improvement (CQI), Change Control
Intermediate · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Dashboard, Data Transformation, Dashboard Creation, Data Analysis, Excel Formulas, Data Visualization Software, Data Presentation, Data Manipulation
Beginner · Course · 1 - 3 Months

SkillUp
Skills you'll gain: SAP S/4HANA, Data Modeling, SAP Applications, Systems Architecture, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Data Migration, Software Development Methodologies, Application Deployment, Organizational Structure, Compliance Reporting
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Writing, Multimedia, Media and Communications, Art History, Electronic Media
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Accruals, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Resource Management, Equities, Market Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Data Analysis, Strategic Decision-Making, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Product Strategy, Customer experience strategy (CX), Order Processing, Order Management, Order Fulfillment, Content Creation, International Relations, Business Management
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Market Analysis, Analysis, Decision Making, Market Dynamics, Value Propositions, Business Analysis Tools, Communication
Beginner · Course · 1 - 4 Weeks