Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Relationship Building, Customer experience strategy (CX), Agile Methodology, Customer Relationship Management, Customer Insights, Value Propositions, Solution Delivery, Business Analysis, Web Analytics, Cross-Functional Collaboration, Product Lifecycle Management, Product Management
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Business Analytics, Python Programming, Programming Principles, Business Economics, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Data Analysis
Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Model Evaluation, Unsupervised Learning, Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Analytics, Anomaly Detection, Fraud detection, Machine Learning, Correlation Analysis, Probability & Statistics, Scatter Plots, Market Analysis, Classification Algorithms, Collaborative Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Data Analysis, Requirements Analysis, Exploratory Data Analysis, Statistical Programming, Data Manipulation, Data Cleansing, Data Transformation, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Python Programming, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Generative Model Architectures, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Snowflake Schema, Star Schema, Responsible AI, Data Warehousing, Prompt Engineering, Data Ethics, Data Infrastructure, Data Architecture, AI Enablement, Data Mining, Data Synthesis, Data Analysis, Artificial Intelligence, Convolutional Neural Networks
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Responsible AI, LLM Application, Model Evaluation, Scripting, Debugging
Beginner · Course · 1 - 4 Weeks

Indian School of Business
Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, Market Dynamics, Text Mining, Technical Analysis, Risk Management, Financial Regulation, Compliance Management, Benchmarking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Goal Setting, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity
Beginner · Specialization · 3 - 6 Months

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Sales, Sales Strategy, Rapport Building, Empathy, Active Listening, Value Propositions, Persona Development
Beginner · Course · 1 - 3 Months