Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphical Tools, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

École Polytechnique
Skills you'll gain: Digital Transformation, Business Transformation, Marketing Management, General Sales Practices, Business Management, Innovation, Data Strategy, Customer Acquisition Management, Data Management, Marketing Strategies, Growth Strategies, Data-Driven Decision-Making, Scalability, Presentations
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Market, Consulting, Target Audience, Business Consulting, Microsoft Excel, Interactive Data Visualization, Data Storytelling, Persona Development, Business Analysis, Excel Formulas, Spreadsheet Software, Data Analysis, Pivot Tables And Charts, Data-Driven Decision-Making, Constructive Feedback
Beginner · Course · 1 - 3 Months

Skills you'll gain: UI/UX Research, Responsible AI, Persona (User Experience), Experience Design, Miro AI, Design Software, Human Centered Design, AI Workflows, AI Integrations, Ideation, Brainstorming
Intermediate · Course · 1 - 4 Weeks
University of Rochester
Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Data Analysis, Strategic Decision-Making, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis
Beginner · Course · 1 - 4 Weeks

École Nationale des Ponts et Chaussées
Skills you'll gain: Electrical Systems, Energy and Utilities, Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Economic Development, Sustainable Engineering, Climate Change Mitigation, Market Dynamics, Economics, Market Analysis, Environmental Science, Public Policies, Financial Inclusion, Pollution Prevention, Cost Benefit Analysis
Beginner · Course · 1 - 3 Months

Universidade de São Paulo
Skills you'll gain: Econometrics, Regression Analysis, Statistical Inference, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, Correlation Analysis, Economics, Probability & Statistics, Time Series Analysis and Forecasting, Data Analysis
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Presentation, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research
Beginner · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recruitment, Talent Recruitment, Professional Networking, Diversity Equity and Inclusion Initiatives, Diversity Training, Applicant Tracking Systems, Workplace inclusivity, Diversity and Inclusion, Recruitment Strategies, Relationship Building, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Pipelining, Full Cycle Recruitment, Drive Engagement, Talent Sourcing, Branding, Communication
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Data Analysis, Sustainability Reporting, Spreadsheet Software, Professional Development, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Environmental Policy, Vendor Contracts, Goal Setting, Business Writing, Project Management
Beginner · Specialization · 3 - 6 Months