• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    MaaS: Adoption and Use

    Skills you'll gain: Case Studies, Service Design, Transportation Operations, Policy Analysis, Feasibility Studies, Sustainable Development, Data Collection, Driving engagement, Customer Analysis, Surveys, Research Methodologies, Market Opportunities, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Brand Awareness, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, ChatGPT, Data Analysis Software, Microsoft Excel, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    262 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI for Content Creation

    Skills you'll gain: Prompt Engineering, Presentations, AI powered creativity, Marketing Automation, Generative AI, Content Creation, Generative AI Agents, Marketing Design, Brand Management, Brand Strategy, Multimedia, Strategic Marketing, Data Visualization, Brand Awareness, Visual Design, Interactive Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Persona Development, Responsible AI

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Economics, Policy, and Social Studies, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Economics, Policy Analysis, Research, and Development, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: Gestión y Liderazgo

    Skills you'll gain: Meeting Facilitation, Telephone Skills, Business Writing, Business Communication, Employee Coaching, Organizational Skills, Concision, Management Training And Development, Active Listening, Oral Expression, Delegation Skills, Business Correspondence, Writing, English Language, Discussion Facilitation, Leadership and Management, Leadership, Verbal Communication Skills, Oral Comprehension, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Market Dynamics, Revenue Management, Cost Accounting, Supply And Demand, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    696 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Accomplishment STAR Techniques for Job Interviews

    Skills you'll gain: Interviewing Skills, Storytelling, Problem Solving, Oral Expression, Professional Development, Persuasive Communication, Team Leadership, Initiative and Leadership, Concision, Verbal Communication Skills, Teamwork, Professionalism, Job Analysis, Communication, Business Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    449 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Learn Options Trading Basics

    Skills you'll gain: Derivatives, Financial Trading, Securities Trading, Technical Analysis, Risk Analysis, Analysis, Market Opportunities, Market Data, Risk Management, Profit and Loss (P&L) Management, Strategic Thinking, Market Dynamics, Graphing, Financial Analysis, Go To Market Strategy, Market Analysis, Finance

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Creando videos educativos con Smartphones

    Skills you'll gain: Videography, Photo/Video Production and Technology, Video Production, Video Editing, Cinematography, Educational Materials, Education Software and Technology, Education and Training, Digital pedagogy, Pedagogy, Content Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Mountains 101

    Skills you'll gain: Hydrology, Environment, Physical Science, Biology, Water Resources, Mitigation, Hazard Analysis, Environmental Issue, Accident Prevention, Cultural Diversity, Social Studies, Natural Resource Management, Climate Change Adaptation, Environmental Science, Risk Management, Respiration, Life Sciences, Physiology, World History

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    More Chinese for Beginners

    Skills you'll gain: Oral Comprehension, English Language, Language Competency, Interpersonal Communications, Communication, Language Learning, Vocabulary, Grammar, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 4 Weeks

1…239240241…595

In summary, here are 10 of our most popular social media marketing courses

  • MaaS: Adoption and Use: Eindhoven University of Technology
  • Market Research Methods and Data Analysis Certificate: Coursera
  • AI for Content Creation: SkillsBooster Academy
  • Negocios Internacionales I: University of New Mexico
  • Inglés Empresarial: Gestión y Liderazgo: Arizona State University
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Accomplishment STAR Techniques for Job Interviews: Coursera
  • Learn Options Trading Basics: EDUCBA
  • Creando videos educativos con Smartphones: Universidad Nacional Autónoma de México
  • Mountains 101: University of Alberta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok