• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • S

    Scrimba

    Become a Professional React Developer

    Skills you'll gain: React.js, Routing Protocols, UI Components, JavaScript Frameworks, Frontend Performance, Front-End Web Development, Performance Tuning, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Event-Driven Programming, User Experience Design, User Interface (UI), Jest (JavaScript Testing Framework), Web Development Tools, Interaction Design, Debugging, Javascript, Application Performance Management, Web Frameworks, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    257 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Neuroscience of Leadership: Leading with Your Brain

    Skills you'll gain: Organizational Leadership, Team Motivation, Diversity and Inclusion, Team Leadership, Organizational Change, Creativity, Personal Development, Leadership, Resilience, Employee Engagement, Strategic Leadership, Team Performance Management, Business Transformation, Decision Making, Self-Awareness, Coaching, Innovation, Change Management, Psychology, Storytelling

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    163 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    GenAI for PR Specialists

    Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Corporate Communications, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Social Media Campaigns, Media Planning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Professional IQ: Preventing and Solving Problems at Work

    Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Social Skills, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Relationship Building, Business Ethics, Professionalism, Leadership Development, Communication, Ethical Standards And Conduct, Interpersonal Communications, Empathy, Business Leadership, Initiative and Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Software Developer Career Guide and Interview Preparation

    Skills you'll gain: Engineering Software, Software Development, Interviewing Skills, Software Engineering, Relationship Building, Professional Development, Application Development, Professionalism, Verbal Communication Skills, Problem Solving, Communication, Back-End Web Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    366 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    What is Climate Change?

    Skills you'll gain: Environment, Climate Change Adaptation, Persuasive Communication, Media and Communications, Environmental Policy, Climate Change Mitigation, Social Sciences, Scientific Methods, Political Sciences, Environmental Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    The Intersection of Finance, Strategy, and Sustainability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Business Reporting, Corporate Sustainability, Sustainable Development, Stakeholder Engagement, Governance, Financial Reporting, Business Metrics, Enterprise Risk Management (ERM), Stakeholder Management, Environmental Issue, Business Ethics, Compliance Reporting, Stakeholder Analysis, Risk Management, Social Impact, Corporate Strategy, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    IBM

    Developing Mobile Apps with Flutter

    Skills you'll gain: Flutter (Software), Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Application Development, iOS Development, Apple iOS, User Story, User Interface (UI), Android Development, Databases, Database Management, Cross Platform Development, Application Programming Interface (API), Software Development Tools, Application Frameworks, Application Deployment, Back-End Web Development, Data Persistence, Application Performance Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    173 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Student Debt Crisis Teach-Out

    Skills you'll gain: Loans, Higher Education, Student Services, Financial Policy, Education and Training, Public Policies, Policy Analysis, Return On Investment, Economics, Advocacy

    Mixed · Course · 1 - 3 Months

  • E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Network Analysis, Data Visualization Software, Machine Learning Methods, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Financial Statements, Financial Market, Financial Analysis, Investments, Financial Modeling, Asset Management, Python Programming, Data Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Intercultural Communication and Conflict Resolution

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Communication Strategies, Cultural Sensitivity, Interpersonal Communications, Conflict Management, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    663 reviews

    Mixed · Course · 1 - 3 Months

1…246247248…500

In summary, here are 10 of our most popular social media marketing courses

  • Become a Professional React Developer: Scrimba
  • Analysis of Business Problems: IESE Business School
  • Neuroscience of Leadership: Leading with Your Brain: University of Colorado Boulder
  • GenAI for PR Specialists: Coursera
  • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
  • Software Developer Career Guide and Interview Preparation: IBM
  • What is Climate Change?: University of Colorado Boulder
  • The Intersection of Finance, Strategy, and Sustainability: Saïd Business School, University of Oxford
  • Developing Mobile Apps with Flutter: IBM
  • Student Debt Crisis Teach-Out: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok