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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, E-Commerce, Product Assortment, Adobe Experience Manager, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Order Management Systems, Web Design and Development, Technology Solutions, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Digital Content, Case Studies, Customer experience improvement, Online Advertising, Solution Delivery

    4.3
    Rating, 4.3 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Finanças Orientada a Dados

    Skills you'll gain: Big Data, FinTech, Market Data, Analytics, Financial Market, Business Intelligence, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Mobile Banking, Banking

    4.3
    Rating, 4.3 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Content Marketing, Marketing Channel, Target Audience, Marketing, Marketing Effectiveness, Business Marketing, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, Peer Review, IBM Cognos Analytics, Data Pipelines, Extract, Transform, Load, MySQL, Databases, Data Modeling, Database Design, Business Intelligence, Dashboard, Analytics, Business Analytics, PostgreSQL, Shell Script, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Analíticas de Datos con Pandas

    Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Analysis, Data Transformation, Python Programming, Data Structures, Data Import/Export, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Essential Causal Inference Techniques for Data Science

    Skills you'll gain: Regression Analysis, Data Science, Machine Learning Methods, R Programming, Statistical Inference, Applied Machine Learning, Machine Learning, Statistical Methods, Advanced Analytics, Data Analysis, Predictive Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Foundations of B2B Tech Sales

    Skills you'll gain: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Sales Process, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Sales Presentations, Negotiation, Analytics

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    ANOVA and Experimental Design

    Skills you'll gain: Statistical Hypothesis Testing, Experimentation, Research Design, Statistical Analysis, Data Ethics, Statistical Modeling, Data Science, A/B Testing, Data Analysis, Quantitative Research, Regression Analysis, Statistical Inference, Probability & Statistics, Sample Size Determination, Linear Algebra, Calculus

    Build toward a degree

    4
    Rating, 4 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • H

    Howard University

    Business Modeling Tools

    Skills you'll gain: Regression Analysis, Financial Modeling, Business Modeling, Business Analytics, Statistical Analysis, Spreadsheet Software, Forecasting, Data Analysis, Microsoft Excel, Predictive Modeling, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a business profile on Twitter

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cervical Cancer Risk Prediction Using Machine Learning

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Scikit Learn (Machine Learning Library), Predictive Modeling, Matplotlib, Pandas (Python Package), Applied Machine Learning, Data Visualization Software, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Adobe Ecommerce Foundation: Adobe
  • Finanças Orientada a Dados: Fundação Instituto de Administração
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب: Coursera
  • Data Warehousing Capstone Project: IBM
  • Analíticas de Datos con Pandas: Tecnológico de Monterrey
  • Essential Causal Inference Techniques for Data Science: Coursera
  • Foundations of B2B Tech Sales: LearnQuest
  • ANOVA and Experimental Design: University of Colorado Boulder
  • Business Modeling Tools: Howard University

Skills you can learn in Marketing

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Social Media Marketing (9)
Brand Management (7)

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