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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    Skillshare

    Logo Design: From Concept to Client-Approved Work

    Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Animations, Adobe After Effects, Motion Graphics, Adobe Creative Cloud, Branding, Brand Strategy, Marketing Design, System Configuration, Brainstorming, Intellectual Property, Design Software, Creative Design, Strategic Thinking, Legal Risk, Adobe Photoshop

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Splunk Query Language and Data Analysis

    Skills you'll gain: Splunk, Dashboard, Data Transformation, Data Manipulation, Data Analysis, Statistical Analysis, Query Languages, Data Visualization Software, Ad Hoc Reporting, Real Time Data, Data Modeling, Continuous Monitoring, Taxonomy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    139 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Preparation and Management

    Skills you'll gain: Extract, Transform, Load, Data Cleansing, Power BI, Data Transformation, Data Manipulation, Data Management, Data Quality, Data Preprocessing, Data Validation, Data Integration, Data Modeling, Data Import/Export, Data Storage

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    ServiceNow Basics: IT Automation & AI-Powered Workflows

    Skills you'll gain: ServiceNow, Workflow Management, IT Service Management, Digital Transformation, Business Process Automation, Automation, Self Service Technologies, Artificial Intelligence, Service Management, Technical Support and Services, Operational Efficiency, Incident Management, Event Monitoring, Change Management, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Usability Testing, Science and Research, Data Collection, Nutrition and Diet, Surveys, Scientific Methods, Research, Psychology, Acceptance Testing, Analytical Testing, Biology, Product Development, Analytical Skills, Medical Science and Research, Physiology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Edita y retoca imágenes con Canva

    Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Uso de datos en las organizaciones del S.XXI

    Skills you'll gain: Data Collection, Business Intelligence, Data-Driven Decision-Making, Data Strategy, Data Analysis, Business Analytics, Data Ethics, Analytics, Big Data, Small Data, Diversity and Inclusion, Organizational Effectiveness, Data Quality, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Productivity Software, Performance Analysis, Financial Management, Financial Data, Administrative Support, Sales Process, Account Strategy, Customer Relationship Management (CRM) Software, Data Analysis, Account Management, Customer Service, Microsoft Copilot, Client Services, Content Management, Microsoft 365, Relationship Building, Customer Insights, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Logo Design: From Concept to Client-Approved Work: Skillshare
  • Splunk Query Language and Data Analysis: EDUCBA
  • Audience Demographics with Facebook Audience Insights : Coursera
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Data Preparation and Management: Microsoft
  • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University
  • ServiceNow Basics: IT Automation & AI-Powered Workflows: Coursera
  • Introduction to Sensory Science: University of California, Davis
  • The Social Media Landscape: University of Colorado Boulder
  • Edita y retoca imágenes con Canva: Coursera

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