Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Preprocessing, Data Manipulation, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Statistical Methods, Python Programming
Beginner · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Strategic Marketing, Consumer Behaviour, Culture Transformation, Market Share
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Prompt Engineering, AI Integrations, ChatGPT, AI literacy, Presentations, AI Personalization, AI Workflows, Artificial Intelligence, Content Creation, Brainstorming
Mixed · Course · 1 - 3 Months

Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Retention, Brand Awareness, Planning, Brainstorming, User Feedback, Timelines, Stakeholder Communications, Cross-Functional Team Leadership, Team Performance Management, Meeting Facilitation, HubSpot CRM, Employee Surveys, Customer Relationship Management (CRM) Software, Customer experience strategy (CX), Team Leadership, Project Planning, Looker (Software), Dashboard, Kanban Principles, Marketing
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Machine Learning Methods, Web Analytics, Data-Driven Marketing, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Data Preprocessing, Pandas (Python Package)
Intermediate · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Automation, Cloud Storage, Business Analytics, Technology Strategies, Data Ethics, Cloud Infrastructure, Customer Insights, AI Personalization, Business Process Automation, Emerging Technologies, Responsible AI, Business Modeling, Cybersecurity, Law, Regulation, and Compliance
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Enablement, Sales Training, Selling Techniques, Sales Operations, Sales Process, Personalized Campaigns, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Virtual Teams, Sales Presentation, Consumer Behaviour, Customer Relationship Building, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Modeling, R Programming, Statistical Analysis, Data Analysis, R (Software), Data Ethics, Advanced Analytics, Statistical Methods, Data Modeling, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Probability & Statistics, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Marketing Planning, Timelines, Marketing Operations, Plan Execution, Customer Relationship Management (CRM) Software, Marketing Strategies, Project Management, Strategic Planning, Brand Strategy, Marketing Analytics, Social Media Marketing, Content Strategy, Email Marketing, Performance Measurement, Digital Marketing, Google Analytics, AI Enablement, Search Engine Optimization, Generative AI
Intermediate · Course · 1 - 3 Months