Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Dataflow, Big Data, Data Pipelines, Serverless Computing, Data Migration, Data Lakes, Apache Hadoop, Identity and Access Management, Data Storage, Tensorflow, Cloud Storage, Data Infrastructure, AI Personalization, Advanced Analytics, AI Enablement, Scalability, Data Integration, Data Integrity, Data Processing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Oracle SQL Developer, Oracle Databases, Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Databases, Database Management Systems, Case Studies, Pivot Tables And Charts, Data Integration, Data Analysis, Performance Tuning, Business Intelligence, Analytics, Data Structures, Data Transformation
Beginner · Specialization · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Health Informatics, Public Health, Health Policy, Professional Development, Cultural Diversity, Health Care Administration, Clinical Leadership, Crisis Intervention, Informatics, Health Care, Leadership, Health Systems, Health Disparities, Diversity Equity and Inclusion Initiatives, Data Integration, Community Health, Emergency Response, Health Technology, Adaptability, Data Analysis
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics
Intermediate · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Business Reporting, Data Manipulation, Data Transformation, Business Intelligence, Data Visualization Software, Business Intelligence Software, Dashboard, Data Analysis, Microsoft Excel, Data Visualization, Data Cleansing, Data Modeling, Data Analysis Software, Microsoft PowerPoint, Microsoft 365, Microsoft Office, Collaboration, Data Import/Export
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Responsible AI, Generative AI, Customer Insights, Market Trend, Persona Development, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Business Ethics
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Inside Sales, Sales Strategy, Lead Generation, Sales Development, Employee Onboarding, Service Level Agreement, Sales Pipelines, Sales Prospecting, Sales, Employee Coaching, Target Audience, Customer Success Management
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Blogs, Social Media Management, Facebook, Social Media, Instagram, Marketing Automation, Content Management Systems, User Accounts, Advertising, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning
Advanced · Specialization · 3 - 6 Months

Splunk Inc.
Skills you'll gain: Splunk, Correlation Analysis, Performance Tuning, Data Manipulation, Data Analysis, Data Modeling, Big Data, Transaction Processing, Data Science, Business Analytics, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Healthcare 5.0, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Artificial Intelligence, AI Enablement, Jupyter, Healthcare Ethics, Health Informatics, Healthcare Industry Knowledge, LLM Application, Machine Learning, Deep Learning, Machine Learning Software, MLOps (Machine Learning Operations), Generative Model Architectures, Statistical Machine Learning, AI Product Strategy, Predictive Modeling, Data-Driven Decision-Making, Data Processing, Data Analysis
Intermediate · Specialization · 1 - 3 Months