Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Business Transformation, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Proposal Writing, Data Literacy, Persuasive Communication, Analytics, Data Visualization, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Data Wrangling, Jupyter, Data Visualization, Microsoft Excel, Plot (Graphics), Data Transformation, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Business Analytics, Data Processing, Python Programming
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard Creation, Dashboard, Spreadsheet Software, Business Reporting, Interactive Data Visualization, Data Visualization, Excel Formulas, Data Import/Export, Data Cleansing, Data Analysis Software, Timelines
Intermediate · Course · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Generative AI, Data Ethics, AI Enablement, Responsible AI, AI Security, Business Planning, AI Integrations, Artificial Intelligence, Case Studies, Predictive Modeling, Predictive Analytics, Forecasting, Business Ethics, Data Governance, Content Creation, Customer Service
Beginner · Course · 1 - 3 Months

Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Model Training, Supervised Learning, Predictive Modeling, Machine Learning
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Content Strategy, Social Media Content, Content Optimization, Content Performance Analysis, Driving engagement, Content Creation, Social Media Analytics, Drive Engagement, Social Media Marketing, AI Personalization, Social Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Conversion Funnel Analysis, Online Advertising, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Performance Metric, Key Performance Indicators (KPIs), Target Audience, Performance Management
Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Data Ethics, Microsoft Excel, Microsoft Copilot, Excel Formulas, Excel Macros, Microsoft Power Platform, ChatGPT, Microsoft 365, Microsoft Access, Microsoft Teams, Workflow Management, Microsoft Office, Microsoft Project, Business Workflow Analysis, Operational Excellence, Microsoft Windows, Test Tools, Interactive Learning, Software Development Tools, Devops Tools
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, New Business Development, Strategic Thinking, Corporate Strategy, Market Dynamics, Target Market
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Generative AI, Data Ethics, Data Analysis, Google Cloud Platform, Analytical Skills, Large Language Modeling, AI literacy, Professional Development, Problem Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Content Scheduling, Marketing Analytics, Social Media Analytics, Social Media Management, Analytics, Social Media Marketing, Social Media Content, Driving engagement, Web Analytics, Social Media Campaigns, Calendar Management, Scheduling, Social Media Strategy, Campaign Management, Performance Analysis, Data-Driven Marketing, Content Strategy, Descriptive Analytics, Trend Analysis
Beginner · Course · 1 - 4 Weeks