Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Matplotlib, Object Oriented Programming (OOP), Plotly, Seaborn, Data Visualization Software, Object Oriented Design, Data Visualization, Pandas (Python Package), NumPy, Statistical Visualization, Interactive Data Visualization, Software Documentation, Scatter Plots, Box Plots, Heat Maps, Data Structures, Maintainability, Programming Principles, Data Import/Export, Data Manipulation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Data Entry, Spreadsheet Software, Customer Service, Data Security, Data Management, Invoicing, User Accounts, Editing
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Analytics, Looker (Software), Data Analysis, Responsible AI, Data Management, Pivot Tables And Charts, Data Visualization Software, Information Privacy, Strategic Decision-Making, Informed Consent
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Plot (Graphics), Data Visualization, Data Preprocessing, Statistical Visualization, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Scatter Plots, Histogram, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Image Quality, Python Programming
Beginner · Specialization · 1 - 3 Months

University of Colorado System
Skills you'll gain: Predictive Modeling, Clinical Data Management, Intensive Care Unit, Risk Modeling, Clinical Practices, Patient Evaluation, Decision Support Systems, Applied Machine Learning, Health Informatics, Model Evaluation, Qualitative Research, Data Analysis, Model Deployment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Databricks, Data Governance, Microsoft Azure, Data Lakes, Real Time Data, Data Management, Data Integration, Data Pipelines, Data Quality, User Provisioning, Performance Tuning
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Test Tools
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Exploratory Data Analysis, Data Science, Machine Learning, Data Analysis, Data Preprocessing, Matlab, Technical Communication, Predictive Modeling, Data Manipulation, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Model Evaluation, SPSS, Statistical Modeling, Statistical Methods, Statistical Analysis, Correlation Analysis, Regression Analysis, Data Analysis Software, Exploratory Data Analysis, Data Manipulation, Advanced Analytics
Mixed · Course · 3 - 6 Months

Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Spreadsheet Software, Data Analysis, Data Management, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Data Analysis Expressions (DAX), Data Ethics, Data Modeling, Data Governance, Data Architecture, Database Design, Power BI, Star Schema, Information Privacy, Data Visualization Software, Data Security, Data Integrity, Snowflake Schema, Relational Databases, Data Cleansing
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Clinical Data Management, Clinical Research, Data Quality, Health Informatics, Time Series Analysis and Forecasting, Data Cleansing, Data Analysis, Data Modeling, Data Science, Analytical Skills, Statistical Reporting
Intermediate · Course · 1 - 4 Weeks