• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Game Theory, Market Dynamics, Economics, Market Analysis, Supply And Demand, Operating Cost, Economics, Policy, and Social Studies, Cost Benefit Analysis, Public Policies, Cost Accounting, Consumer Behaviour, Policy Analysis, Research, and Development, Competitive Analysis, Environmental Issue, Production Process, Resource Allocation, Budgeting, Decision Making

    ★ 4.9 (38) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    AI for Business: Practical Applications

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Optimizing Your Website's Keywords & Pages using Ubersuggest

    Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis

    ★ 4.4 (89) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Campaign Planning, Social Media, Online Advertising, Social Media Marketing, Digital Advertising, Campaign Management, Advertising

    ★ 4.6 (11) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Buyer Journeys and Classify Content

    Skills you'll gain: Content Marketing, Content Strategy, Content Management, Marketing Strategies, Gap Analysis, Strategic Marketing, Content Development and Management, Journey Mapping, Driving engagement, Marketing Materials, Content Creation, Sales Process

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advertise your Fundraiser using Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Marketing Collateral, Advertising, Digital Advertising, Design Elements And Principles, Organizational Skills, Graphic Design, Driving engagement, Layout Design, Online Advertising, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphical Tools, Marketing, Dashboard

    ★ 4.9 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Optimize Sales with AI E-commerce Analytics

    Skills you'll gain: Data-Driven Marketing, Sales Strategy, Digital Analysis, Content Optimization, Web Analytics, Search Engine Optimization, Copywriting, Retail Sales, Keyword Research, Revenue Management, Spatial Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Leading Diverse Teams

    Skills you'll gain: Cross-Functional Team Leadership, Diversity and Inclusion, Intercultural Competence, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Organizational Leadership, Cultural Diversity, Business Leadership, Team Leadership, People Development, Leadership, Cultural Responsiveness, Leadership Development, Decision Making

    ★ 4.8 (105) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Toma de Decisiones

    Skills you'll gain: Game Theory, Decision Making, Strategic Decision-Making, Coordinating, Coordination, Behavioral Economics, Strategic Thinking, Organizational Strategy, Complex Problem Solving, Team Collaboration, Emotional Intelligence, Creative Thinking, Negotiation, Influencing, Psychology

    ★ 4.8 (49) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    UBITS

    Innovación en el mundo corporativo

    Skills you'll gain: Innovation, Organizational Change, Change Management, Corporate Sustainability, Corporate Strategy, Business Transformation, Business Leadership, Process Management, Organizational Development, Growth Strategies, Business Strategy, Culture Transformation, Organizational Structure, Customer Analysis, Consumer Behaviour, Decision Making

    ★ 4.8 (102) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Design Engaging Social Media Visuals Fast

    Skills you'll gain: Canva (Software), Style Guides, Design Specifications, Graphic and Visual Design Software, Graphic Design, Social Media, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media Management, Marketing Design, Graphics Software, Instagram, Digital Design, Image Quality, Facebook, Branding

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Institute for the Future

    Life After COVID-19: Get Ready for our Post-Pandemic Future

    Skills you'll gain: Community Organizing, Organizational Leadership, Visionary, Crisis Management, Forecasting, Resilience, Risk Management, Climate Change Adaptation, Risk Analysis, Organizational Change, Culture Transformation, Adaptability, Systems Thinking, Social Impact, Dealing With Ambiguity, Action Oriented, Strategic Thinking, Innovation, Change Management, Trend Analysis

    ★ 4.8 (55) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…258259260…530

In summary, here are 10 of our most popular marketing strategy courses

  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • AI for Business: Practical Applications: Madecraft
  • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera
  • Choosing an Objective for a Facebook Ad Campaign: Coursera
  • Buyer Journeys and Classify Content: Coursera
  • Advertise your Fundraiser using Canva: Coursera
  • Optimize Sales with AI E-commerce Analytics: Coursera
  • Leading Diverse Teams: University of California, Irvine
  • Toma de Decisiones: Universidad de Palermo
  • Innovación en el mundo corporativo: UBITS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok