• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    630 reviews

    Beginner · Course · 1 - 3 Months

  • U
    S

    Multiple educators

    Applied Sustainability for Technical Managers

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Sustainable Design, Corporate Sustainability, Sustainable Technologies, Environmental Social And Corporate Governance (ESG), Sustainable Engineering, Sustainable Development, Sustainable Systems, Sustainability Standards, Business Reporting, Annual Reports, Organizational Leadership, Business Leadership, Strategic Leadership, Product Engineering, Initiative and Leadership, Leadership, Environment, Environmental Management Systems

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    224 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The University of Melbourne

    The French Revolution

    Skills you'll gain: World History, European History, Social Sciences, International Relations, Social Justice, Social Impact, Political Sciences, Cultural Diversity, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    324 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Cape Town

    Innovative Finance: Hacking finance to change the world

    Skills you'll gain: Design Thinking, Social Impact, Financial Inclusion, Risk Management, Business Modeling, Sustainable Development, Innovation, Performance Measurement, Resource Management, Stakeholder Engagement, Strategic Partnership, Fundraising, Entrepreneurial Finance, Finance, Due Diligence, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidade Estadual de Campinas

    Pensamento Crítico, Lógica e Argumentação

    Skills you'll gain: Logical Reasoning, Deductive Reasoning, Liberal Arts, Persuasive Communication, Research, Statistics, Media and Communications, Appeals, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Corporate Finance Institute

    Introduction to ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Compliance Management, Business Risk Management, Business Intelligence, Stakeholder Analysis, Environmental Issue, Corporate Strategy, Governance, Performance Analysis, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    195 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    ¿Cómo construir mi modelo de negocio?

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    435 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Fandom and Popular Culture in the Digital Age

    Skills you'll gain: digital literacy, Music, Social Media, Self-Awareness, Literacy, Content Creation, World Music, Personal Development, Blogs, Diversity Awareness, Instagram, Case Studies, Culture, Cultural Diversity, Community Development, Digital Publishing, Sociology, Communication, Analysis, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 1 - 3 Months

  • T

    The University of Melbourne

    How Music Can Change Your Life

    Skills you'll gain: Music, World Music, Cultural Diversity, Social Impact, Rehabilitation, Health And Wellness Coaching, Community Development, Psychotherapy, Mental Health, Neurology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    180 reviews

    Beginner · Course · 1 - 3 Months

1…259260261…500

In summary, here are 10 of our most popular social media marketing courses

  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Applied Sustainability for Technical Managers: University of Colorado Boulder
  • Choosing an Objective for a Facebook Ad Campaign: Coursera
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • The French Revolution: The University of Melbourne
  • Innovative Finance: Hacking finance to change the world : University of Cape Town
  • Pensamento Crítico, Lógica e Argumentação: Universidade Estadual de Campinas
  • Introduction to ESG: Corporate Finance Institute
  • ¿Cómo construir mi modelo de negocio?: Universidad de los Andes
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok