• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • M

    Microsoft

    Scenario and Root Cause Analysis with Generative AI

    Skills you'll gain: Responsible AI, Risk Analysis, Risk Management, Generative AI, Root Cause Analysis, Data-Driven Decision-Making, Analysis, Strategic Decision-Making, Trend Analysis, Scenario Testing, Strategic Thinking, Data Ethics, Strategic Planning, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    AI Business School

    Introduction to AI for management professionals

    Skills you'll gain: AI Enablement, Operations Management, Automation, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Data Sharing, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Agentes de IA generativa: transforma tu organización

    Skills you'll gain: AI Workflows, AI Enablement, AI Orchestration, Strategic Planning, Organizational Change

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Western Australia

    Attracting and Sourcing Diverse Candidates

    Skills you'll gain: Recruitment, Recruitment Strategies, Talent Sourcing, Diversity and Inclusion, Workplace inclusivity, Talent Acquisition, Diversity Awareness, Professional Networking, LinkedIn, Cultural Sensitivity, Social Media Strategy, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Accounting for Mergers and Acquisitions: Advanced Topics

    Skills you'll gain: Financial Statement Analysis, Mergers & Acquisitions, Corporate Accounting, Financial Modeling, Corporate Tax, Private Equity, Investment Banking, Financial Analysis, Corporate Finance, Tax, Financial Accounting, Accounting, Equities, Consolidation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management, Calendar Management, Drive Engagement

    3.1
    Rating, 3.1 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Design a Professional Business card with QR code using Canva

    Skills you'll gain: Barcoding, Presentations, No-Code Development, Cloud Applications, Social Media, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    119 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Strategies for Effective Engagement

    Skills you'll gain: Trustworthiness, Stakeholder Communications, Stakeholder Analysis, Relationship Building, Systems Thinking, Communication Strategies, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    National Academy of Sports Medicine

    Making Sense of Supplements

    Skills you'll gain: Sports Medicine, Exercise Science, Nutrition and Diet, Athletic Training, Nutrition Education, Regulatory Compliance, Clinical Nutrition

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    High Performing PMOs

    Skills you'll gain: Project Management Office (PMO), Program Management, Change Management, Organizational Change, Project Portfolio Management, Project Management, Sustainable Development, Corporate Sustainability, Agile Methodology, Collaboration, Data-Driven Decision-Making, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

1…261262263…429

In summary, here are 10 of our most popular marketing strategy courses

  • Scenario and Root Cause Analysis with Generative AI: Microsoft
  • Introduction to AI for management professionals: AI Business School
  • First Steps in Visme: Coursera
  • Agentes de IA generativa: transforma tu organización: Google Cloud
  • Attracting and Sourcing Diverse Candidates: University of Western Australia
  • Accounting for Mergers and Acquisitions: Advanced Topics: University of Illinois Urbana-Champaign
  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • Blogging Course: Simplilearn
  • Design a Professional Business card with QR code using Canva: Coursera
  • Strategies for Effective Engagement : University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok