• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Gobierno corporativo: antecedentes

    Skills you'll gain: Governance, Corporate Accounting, Accountability, Business Management, Corporate Strategy, Business Ethics, Organizational Structure, Corporate Communications, Financial Reporting, Stakeholder Engagement

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Financial Analysis, Business Strategy, Competitive Analysis, Business Solutions, Case Studies, Business Analysis, Market Analysis, Product Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Planning a Generative AI Project

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Risking, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Content, Driving engagement, Social Media Strategy, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Strategies and Tools to Mitigate Agricultural Risk

    Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment créer des stories Facebook et Instagram avec Canva

    Skills you'll gain: Canva (Software), Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    ITIL V4 Details of Four Dimensions of Service Management

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, IT Management, Service Design, Organizational Structure, Strategic Partnership, Information Management, Supplier Relationship Management, Supplier Management, Vendor Relationship Management, Process Management, People Development, Organizational Strategy, Continuous Improvement Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    105 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Meta Ads Manager for Beginners: GenAI Feature Integration

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Social Media Campaigns, Marketing Management, Generative AI Agents, Budget Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Saïd Business School, University of Oxford

    The Business Case for ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Business Reporting, Financial Reporting, Corporate Sustainability, Sustainable Business, Enterprise Risk Management (ERM), Business Ethics, Compliance Reporting, Risk Management, Corporate Strategy, Data Strategy, Stakeholder Management, Financial Analysis, Stakeholder Communications, Ethical Standards And Conduct, Performance Analysis, Value Propositions, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

1…263264265…431

In summary, here are 10 of our most popular marketing strategy courses

  • Improve Business Performance with Microsoft Forms: Coursera
  • Gobierno corporativo: antecedentes: Universidad Nacional Autónoma de México
  • Case-Based Frameworks for Mastering Management Consulting: Board Infinity
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • Planning a Generative AI Project: Amazon Web Services
  • YouTube Insights: Crack the Algorithm: Coursera
  • Strategies and Tools to Mitigate Agricultural Risk: University of Illinois Urbana-Champaign
  • Comment créer des stories Facebook et Instagram avec Canva: Coursera
  • ITIL V4 Details of Four Dimensions of Service Management: EDUCBA
  • Create a Target Market Presentation using Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok