• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Communication

    Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Journey Mapping, Personalized Campaigns, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, User Feedback, Analytics, Artificial Intelligence, Generative AI, Predictive Analytics, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Data Collection and Root Cause Analysis

    Skills you'll gain: Root Cause Analysis, Correlation Analysis, Regression Analysis, Statistical Methods, Statistics, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Data Literacy, Probability & Statistics, Statistical Analysis, Process Analysis, Six Sigma Methodology, Lean Six Sigma, Quantitative Research, Business Process Improvement, Data Analysis, Process Improvement, Statistical Inference, Operational Efficiency

    4.2
    Rating, 4.2 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Skills and Best Practices for Cloud Support Associates

    Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Relationship Management, Problem Management, Verbal Communication Skills, Cloud Management, Customer Support, Amazon Web Services, Technical Support and Services, Oral Expression, Customer and Client Support, Communication, Consultative Approaches, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, AI Integrations, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Valuation Modeling

    Skills you'll gain: Business Valuation, Financial Modeling, Revenue Forecasting, Microsoft PowerPoint, Financial Statements, Sales Presentation, Financial Analysis, Oral Expression, Auditing, Sales Presentations, Verbal Communication Skills, Financial Auditing, Financial Forecasting, Presentations, Investment Banking, Equities, Forecasting, Corporate Finance, Microsoft Excel, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free
    Free
    M

    Microsoft

    Getting Started with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Office, Microsoft Teams, Productivity Software, Microsoft Outlook, Taking Meeting Minutes, AI Integrations, Microsoft PowerPoint, Data Storytelling, Microsoft Excel, Business Writing, Writing, Presentations, Data Analysis, Generative AI, Business Communication, Target Audience, Verification And Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    ‎ استراتيجيات التسعير | Pricing Strategies ‎

    Skills you'll gain: Revenue Management, Market Dynamics, Strategic Marketing, Marketing, Cost Accounting, Cost Management, Revenue Forecasting, Marketing Strategy and Techniques, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard Creation, Dashboard, Excel Macros, Microsoft 365, Pivot Tables And Charts, Data Visualization, Generative AI Agents, Data Analysis, Generative AI, AI Integrations, Artificial Intelligence, Workflow Management, Productivity, Automation, Customer Data Management, Data Management, Leadership Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    150 reviews

    Mixed · Course · 1 - 3 Months

1…264265266…544

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok