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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Metric, Decisiveness, Performance Analysis, Performance Measurement, Adaptability, Customer Demand Planning, Decision Making, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
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    58 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
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    P

    Packt

    Skills for a Modern Entrepreneur or Business Owner

    Skills you'll gain: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Marketing, Marketing Planning, Microsoft Excel, Financial Analysis, Market Research, Social Media Strategy, Digital Marketing, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    N

    New York Institute of Finance

    Key Success Factors in Supply Chain Finance

    Skills you'll gain: Supplier Management, Supply Chain Management, Supplier Relationship Management, Accounts Payable, Procurement, Customer Analysis, Cash Management, Prospecting and Qualification, Stakeholder Analysis, Commercial Lending, Working Capital, Stakeholder Management, Credit Risk, Financial Analysis, Cash Flows, Technology Solutions, Target Market

    4.7
    Rating, 4.7 out of 5 stars
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    75 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    STARWEAVER

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Bank Regulations, Securities (Finance), Financial Data, Portfolio Management, Lending and Underwriting, Risk Management, Derivatives, Business Valuation, Financial Market, Investment Management, Financial Regulation, Analytics, Decision Making

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Maryland, College Park

    Storytelling and Persuading with Data and Digital Technology

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Business Transformation, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Proposal Writing, Data Literacy, Persuasive Communication, Analytics, Data Visualization, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    M

    MathWorks

    Data Science Project: MATLAB for the Real World

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Data Visualization, Data Presentation, Model Training, Exploratory Data Analysis, Machine Learning Methods, Applied Machine Learning, Model Optimization, Data Science, Machine Learning, Data Wrangling, Data Analysis, Data Preprocessing, Matlab, Data Processing, Technical Communication, Predictive Modeling, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    EDUCBA

    Strategic SEO Mastery: Tools, Strategy & Case Studies

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Strategic Marketing, Marketing Strategy and Techniques, Strategic Planning, Digital Marketing, Target Audience, Marketing Effectiveness, Content Optimization, Competitive Analysis, Market Opportunities, Business Strategy, Customer Insights, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
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    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
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    S

    SkillUp

    Power BI Data Analyst Associate Prep

    Skills you'll gain: Data Analysis Expressions (DAX), Dashboard, Dashboard Creation, Power BI, Microsoft Power Platform, Data Visualization, Data Transformation, Data Modeling, Data Presentation, Data Import/Export, Data Wrangling, Data Visualization Software, Interactive Data Visualization, Data Analysis, Analytics, Data Cleansing, Role-Based Access Control (RBAC), Data Management

    4.3
    Rating, 4.3 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Microsoft

    Data Extract, Transform, and Load in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Transformation, Data Wrangling, Data Cleansing, Query Languages, Data Integration, Data Processing, Data Import/Export, Data Store, Data Quality, Data Analysis, Data Integrity, Anomaly Detection, Data Storage

    4.5
    Rating, 4.5 out of 5 stars
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    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO

    Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding

    4.3
    Rating, 4.3 out of 5 stars
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    7 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Data Analysis with OpenAI API: Save time with GenAI

    Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Exploratory Data Analysis, Analysis, OpenAI, ChatGPT, Data Analysis, Analytics, Data-Driven Decision-Making, E-Commerce, Data Manipulation, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Packt

    The Ultimate SQL Bootcamp: Zero to Hero in 9 Hours

    Skills you'll gain: Microsoft SQL Servers, Database Development, Database Management Systems, Relational Databases, Transact-SQL, Database Architecture and Administration, Data Analysis, Analytics, Data Import/Export, Scripting

    Beginner · Course · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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