Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Applied Machine Learning, Machine Learning, Data Mining, Model Evaluation, Machine Learning Algorithms, Statistical Machine Learning, Exploratory Data Analysis, Data Analysis, Spatial Analysis
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Forecasting
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Data Literacy, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Cloud Platform, Data Integration, Data Manipulation
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Salesforce, Customer Relationship Management, Data Migration, Data Management, System Configuration, Workflow Management, Data Validation, Cloud Computing, Business Reporting, Business Process Automation, Administration, Role-Based Access Control (RBAC), Data Security
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Feature Engineering, Model Evaluation, Machine Learning Algorithms, Random Forest Algorithm, Algorithms, Supervised Learning, Applied Machine Learning, Decision Tree Learning, Predictive Modeling, Classification Algorithms, Regression Analysis, Performance Tuning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Campaign Management, Registration, Marketing, E-Commerce, Social Media, Business
Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Media and Communications, Digital Media Strategy, Social Media Strategy, Content Creation, Social Media, Marketing Strategies, Storytelling, Brand Management, Video Production, Branding, Target Audience, Revenue Management, Online Advertising, E-Commerce, Innovation, Augmented and Virtual Reality (AR/VR), Influencing, Business Modeling, Game Theory, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Microsoft Excel, Data Presentation, Data Storytelling, Predictive Modeling, Data Visualization Software, Data Synthesis, Spreadsheet Software, Microsoft Copilot, Excel Formulas, Dashboard, Predictive Analytics, Data Analysis, Report Writing, Data-Driven Decision-Making, Forecasting, Prompt Engineering, Data Manipulation, Data Transformation, Trend Analysis, Data Cleansing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Content Creation, Visual Design, Design, Graphic and Visual Design, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: NumPy, Debugging, Pandas (Python Package), Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Data Preprocessing, Data-oriented programming, Program Development, Numerical Analysis, Critical Thinking
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Star Schema, Data Analysis Expressions (DAX), Power BI, Data Modeling, Database Design, Performance Tuning, Data Integration, Data Analysis, Data Transformation
Beginner · Course · 1 - 4 Weeks