• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Elevate your Business Intelligence Career

    Skills you'll gain: Interactive Data Visualization, Business Intelligence, Business Intelligence Software, Data Presentation, Infographics, Data Visualization, Dashboard Creation, Generative AI, Data Ethics, Responsible AI, Artificial Intelligence, LLM Application, Query Languages, SQL, Data Analysis, Presentations, Natural Language Processing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Advanced Thought Leadership: Mastering Influence and Impact

    Skills you'll gain: Critical Thinking, Conflict Management, Relationship Building, Intercultural Competence, Negotiation, Constructive Feedback, Stakeholder Engagement, Content Creation, Strategic Partnership, Stakeholder Communications, Cultural Responsiveness, Composure, Relationship Management, Diversity Awareness, Cultural Sensitivity, Content Marketing, Leadership, Business Leadership, Decision Making, Strategic Leadership

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Capital Markets Trading and Strategy Mastery

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Investment Management, Securities Trading, Market Dynamics, Trend Analysis, Risk Control, Financial Market, Market Data, Risk Management, Risk Modeling, Market Analysis, Investments, Capital Markets, Financial Regulations, Equities, Order Entry, Financial Systems, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer experience improvement, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced IoT Systems Integration and Industrial Applications

    Skills you'll gain: Internet Of Things, Advanced Analytics, Analytics, Data-Driven Decision-Making, Data Processing, Robotics, Automation, Real Time Data, Network Security, Emerging Technologies, Security Strategy, Interoperability, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Scrape and analyze data analyst job requirements with Python

    Skills you'll gain: Web Scraping, Data Visualization, Data Preprocessing, Data Cleansing, Scripting, Data Analysis, Data Processing, Data Manipulation, Data Import/Export, Data Capture, Extensible Markup Language (XML), Python Programming, Jupyter, GitHub

    3.4
    Rating, 3.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Customer Centricity as Competitive Advantage - Jagdish Sheth

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Success Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Organizational Development, Strategic Marketing, Culture Transformation, Market Share

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Databricks to Local LLMs

    Skills you'll gain: Databricks, Model Deployment, Generative AI, Data Lakes, Extract, Transform, Load, MLOps (Machine Learning Operations), Data Transformation, LLM Application, Data Pipelines, Hugging Face, Large Language Modeling, Responsible AI, Analytics, Data Analysis, Data Science, Machine Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Customer Acquisition Management, Marketing Effectiveness, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Social Selling: Leveraging Social Media for Sales Success

    Skills you'll gain: Sales, Sales Strategy, Sales Training, Sales Enablement, Marketing Automation, Sales Management, Sales Pipelines, Selling Techniques, Social Media Marketing, Social Media, Target Audience, Lead Generation, Social Media Campaigns, Customer Relationship Management (CRM) Software, Persona Development, Storytelling, Global Marketing, Trend Analysis, Competitive Intelligence, Benchmarking

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…276277278…544

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok