• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidades Anáhuac

    El agua como un asunto estratégico en las organizaciones

    Skills you'll gain: Water Resource Management, Water Sustainability, Water Resources, Hydrology, Water Quality, Stormwater Management, Sustainable Development, Sustainable Systems, Environment and Resource Management, Natural Resource Management, Organizational Strategy, Environmental Resource Management, Energy and Utilities, Environmental Science, Environmental Engineering and Restoration, Environmental Engineering, Environmental Issue, Ancient History

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Enterprise Workflow

    Skills you'll gain: Feature Engineering, Model Deployment, Data Ethics, Exploratory Data Analysis, Model Evaluation, Unsupervised Learning, Data Presentation, Tensorflow, Application Deployment, Dimensionality Reduction, MLOps (Machine Learning Operations), Model Training, Probability Distribution, Apache Spark, Statistical Hypothesis Testing, Design Thinking, Market Opportunities, Data Science, Machine Learning, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    384 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    An Introduction to Accessibility and Inclusive Design

    Skills you'll gain: Disabilities, Web Content Accessibility Guidelines, Education and Training, Multimedia, Educational Materials, Adaptive Equipment, Pedagogy, Hypertext Markup Language (HTML), Developmental Disabilities, Instructional Design, Visual Impairment Education, Diversity Awareness, Labor Law, Law, Regulation, and Compliance, Family and Medical Leave Act of 1993, Microsoft Office

    4.6
    Rating, 4.6 out of 5 stars
    ·
    252 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Social Media Content, Trend Analysis, Social Media, Social Media Management, Web Presence, Social Media Strategy, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Design Elements And Principles, Workflow Management, Design Strategies, Graphic and Visual Design, Digital Design, Graphic and Visual Design Software, Marketing Collateral, Graphic Design, Marketing Design, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Game Design, Graphic Design, Creative Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Social Media Analytics, Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Regression Analysis, Data Mining, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Advanced Analytics, Big Data, Analytics, Supervised Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    264 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Exploring Our Responses to Climate Change

    Skills you'll gain: Climate Change Mitigation, Climate Change Programs, Risk Management, Climate Change Adaptation, Mitigation, Risk Mitigation, Environmental Issue, Corporate Sustainability, Pollution Prevention, Environmental Resource Management, Persuasive Communication, Media and Communications, Community Outreach, Environmental Policy, Social Sciences, Social Impact, Peer Review, Sustainable Systems, Scientific Methods, Energy and Utilities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    323 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    AI-Powered Business Operations

    Skills you'll gain: Business Process Modeling, Process Modeling, Data Storytelling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Data Visualization, Data Presentation, AI Enablement, Sustainable Development, Social Impact, Generative AI, Customer Insights, Customer Relationship Management (CRM) Software, Innovation, Product Knowledge, Environmental Social And Corporate Governance (ESG)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    42 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Machine Learning Methods, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Statements, Financial Market, Financial Analysis, Corporate Finance, Investments, Data Mining

    4.4
    Rating, 4.4 out of 5 stars
    ·
    238 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    The Intersection of Finance, Strategy, and Sustainability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Business Reporting, Corporate Sustainability, Sustainable Development, Stakeholder Engagement, Governance, Financial Reporting, Performance Reporting, Business Metrics, Stakeholder Management, Sustainability Standards, Environmental Issue, Stakeholder Analysis, Risk Management, Business Ethics, Social Impact, Business Risk Management, Corporate Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Houston

    American Deaf Culture

    Skills you'll gain: Disabilities, Social Justice, Culture, Diversity Awareness, Sociology, Communication Disorders, Cultural Sensitivity, Social Sciences, Cultural Diversity, Language Learning, Special Education, Non-Verbal Communication, Civil Law

    4.5
    Rating, 4.5 out of 5 stars
    ·
    395 reviews

    Beginner · Course · 1 - 3 Months

1…276277278…595

In summary, here are 10 of our most popular social media marketing courses

  • El agua como un asunto estratégico en las organizaciones: Universidades Anáhuac
  • IBM AI Enterprise Workflow: IBM
  • An Introduction to Accessibility and Inclusive Design: University of Illinois Urbana-Champaign
  • Crea un perfil de negocios en Twitter: Coursera
  • Design a Client Welcome Kit using Canva: Coursera
  • Fundamentals of Graphic Design: Xbox
  • Data Science Fundamentals: University of California, Irvine
  • Exploring Our Responses to Climate Change: University of Colorado Boulder
  • AI-Powered Business Operations: STARWEAVER
  • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok