• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer experience strategy (CX), Customer Retention, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Leadership, Sales Management, Leadership and Management, Customer Insights, Business Metrics, Key Performance Indicators (KPIs), Sales Strategy, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Strategic Marketing, Growth Strategies, Product Strategy, Market Dynamics, Competitive Analysis, Business Development, Market Intelligence, Online Advertising, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Nanyang Technological University, Singapore

    Introduction to Complexity Science

    Skills you'll gain: Systems Thinking, Sustainable Systems, Network Analysis, Forecasting, Statistical Methods, Mathematical Modeling, Applied Mathematics, Simulations, Social Sciences, Time Series Analysis and Forecasting, Environmental Science, Case Studies, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnKartS

    Effective Communication Skills

    Skills you'll gain: Active Listening, Verbal Communication Skills, Communication, Communication Strategies, Emotional Intelligence, Public Speaking, Persuasive Communication, Business Communication, Non-Verbal Communication, Conflict Management, Teamwork, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Become a Sustainable Business Change Agent

    Skills you'll gain: Sustainability Reporting, Sustainable Business, Corporate Sustainability, Organizational Change, Sustainable Development, Sustainable Design, Proposal Development, Stakeholder Analysis, Environmental Social And Corporate Governance (ESG), Supply Chain Management, Sustainability Standards, Leadership and Management, Environmental Issue, Change Management, Stakeholder Engagement, Key Performance Indicators (KPIs), Financial Analysis, Energy and Utilities, Systems Thinking, Stakeholder Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    368 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidades Anáhuac

    Liderazgo efectivo y colaboración con inteligencia emocional

    Skills you'll gain: Team Building, Empathy & Emotional Intelligence, Emotional Intelligence, Team Management, Personal Development, Team Leadership, Organizational Leadership, Teamwork, Collaboration, Conflict Management, Team Motivation, Professional Development, Productivity, Initiative and Leadership, Leadership, Motivational Skills, Self-Awareness, Overcoming Obstacles, Communication, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    User Experience & Interaction Design for AR/VR/MR/XR

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Storyboarding, Augmented Reality, Virtual Reality, Usability Testing, Design Thinking, Prototyping, User Experience Design, Interaction Design, Conceptual Design, Virtual Environment, Human Centered Design, User Research, Wireframing, Data Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Adobe

    Take Your Profile to the Next Level with Adobe Express

    Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Human Centered Design, Case Studies, User Experience Design, Test Tools, Customer Insights, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

1…277278279…501

In summary, here are 10 of our most popular social media marketing courses

  • Customer Success: Conociendo al cliente: Universidades Anáhuac
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • China Strategy: The Chinese University of Hong Kong
  • Introduction to Complexity Science: Nanyang Technological University, Singapore
  • Effective Communication Skills: LearnKartS
  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
  • Become a Sustainable Business Change Agent: University of Colorado System
  • Liderazgo efectivo y colaboración con inteligencia emocional: Universidades Anáhuac
  • HubSpot: Working with a ticketing system : Coursera
  • User Experience & Interaction Design for AR/VR/MR/XR: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok