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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    U

    University of Illinois Urbana-Champaign

    Strategic Risk Leadership: Data, Empathy, and Assurance

    Skills you'll gain: Internal Auditing, Enterprise Risk Management (ERM), Data Visualization, Risk Analysis, Tableau Software, Data Presentation, Auditors Report, Internal Communications, Persuasive Communication, Data-Driven Decision-Making, Continuous Improvement Process, Data Analysis, Data Literacy, Cybersecurity, Empathy & Emotional Intelligence, Influencing, Stakeholder Management, Stakeholder Analysis, Governance Risk Management and Compliance, Business Risk Management

    4.6
    Rating, 4.6 out of 5 stars
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    21 reviews

    Intermediate · Specialization · 1 - 3 Months

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    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5
    Rating, 5 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship

    4.8
    Rating, 4.8 out of 5 stars
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    12 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Saïd Business School, University of Oxford

    AI and Content Recommendation

    Skills you'll gain: AI Personalization, Generative Engine Optimization (GEO), Machine Learning Methods, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Content Performance Analysis, Algorithms, Driving engagement, Generative AI, Marketing, Marketing Communications, Data Storytelling, Target Audience, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Quantitative Research, Analysis, Research Methodologies, Data Analysis, Data Collection, Data Quality, Data Transformation, Statistical Analysis, Data Modeling, Data Validation, Statistical Methods, Mitigation

    4.7
    Rating, 4.7 out of 5 stars
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    82 reviews

    Beginner · Course · 1 - 4 Weeks

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    STARWEAVER

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Communication Planning, Strategic Communication, Crisis Management, Business Ethics, Stakeholder Communications, Public Relations, Ethical Standards And Conduct, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Stakeholder Engagement

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 4 Weeks

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    P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, AWS Kinesis, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Systems Design, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, Query Languages, IntelliJ IDEA

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Intermediate · Specialization · 3 - 6 Months

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    A

    Accenture

    Understanding Technology and Data

    Skills you'll gain: Data Literacy, Computer Literacy, Microsoft Excel, Data Security, digital literacy, Telecommuting, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Programming Principles, Spreadsheet Software, Web Language, Emerging Technologies, Data Collection, Computer Security Awareness Training, Digital Communications, Scripting Languages, Web Development, Javascript, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
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    34 reviews

    Beginner · Course · 1 - 4 Weeks

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    G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Pharmaceuticals, Drug Development, Psychological Evaluations, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Psychosocial Assessments, Data Literacy, Patient Observation, Patient-centered Care, Oncology, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    La era digital en América Latina y el Caribe

    Skills you'll gain: Digital Transformation, Big Data, Analytics, Economics, Policy, and Social Studies, Public Policies, digital literacy, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, New Business Development, Governance

    4.9
    Rating, 4.9 out of 5 stars
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    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    S

    STARWEAVER

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Budget Management, Hotel And Restaurant Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Hotel Operations, Operating Budget, Corporate Sustainability, Revenue Management, Sustainable Business, Financial Analysis, Performance Analysis, Sustainability Reporting, Analysis, Performance Metric, Strategic Decision-Making

    5
    Rating, 5 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

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Analytics (13)
Brand (13)
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Modeling (9)
Social Media Marketing (9)
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