Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Geospatial Information and Technology, Trend Analysis, Complex Problem Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Apache Spark, Apache Hadoop, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Distributed Computing, Data Analysis Expressions (DAX), Data Storage, Data Transformation, SQL, Data Manipulation, Performance Tuning
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology
Intermediate · Course · 1 - 3 Months

Universidade de São Paulo
Skills you'll gain: Network Analysis, Social Network Analysis, Data Visualization, Graph Theory, Exploratory Data Analysis, Environmental Science, Data Analysis, R Programming, Data Science, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Text Mining, Large Language Modeling, Natural Language Processing, Data Processing, LLM Application, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Productivity Software, Strategic Thinking, Market Analysis, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Logistic Regression, SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Feature Engineering, Analytics, Statistical Methods, Data Transformation, Statistical Modeling, Statistical Analysis, Business Analytics, Estimation, Probability
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Import/Export, Query Languages, Big Data, Data Access, Data Analysis Software
Beginner · Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks