• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • G

    Goldman Sachs

    Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    211 reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    KodeKloud

    DevOps Mastery

    Skills you'll gain: Jenkins, Terraform, Infrastructure as Code (IaC), Ansible, Package and Software Management, Kubernetes, Linux Administration, Continuous Integration, CI/CD, Git (Version Control System), Linux, Docker (Software), YAML, Application Development, Linux Commands, Microservices, Devops Tools, GitHub, Data Structures, DevOps

    4.6
    Rating, 4.6 out of 5 stars
    ·
    255 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Career planning: Your career, your life

    Skills you'll gain: Adaptability, Business Communication, Professional Development, Communication, Proactivity, Personal Development, Professional Networking, digital literacy, Planning, Lifelong Learning, Self-Awareness, Design Thinking, Branding, Creative Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    268 reviews

    Mixed · Course · 1 - 3 Months

  • I

    ISC2

    ISC2 Systems Security Certified Practitioner (SSCP)

    Skills you'll gain: Authentications, Incident Response, MITRE ATT&CK Framework, Security Controls, Cryptography, Malware Protection, Threat Modeling, Endpoint Security, Key Management, Authorization (Computing), Public Key Infrastructure, Vulnerability Assessments, Risk Management, Application Security, Business Continuity Planning, Security Management, Asset Management, Cloud Security, Network Security, Continuous Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    294 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Portfolio Diversification using Correlation Matrix

    Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Management, Financial Market, Financial Modeling, Investments, Correlation Analysis, Market Data, Return On Investment, Analysis, Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    290 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IBM

    Generative AI: Business Transformation and Career Growth

    Skills you'll gain: Generative AI, AI Product Strategy, Leadership and Management, AI Enablement, Business Leadership, Prompt Engineering, Content Creation, Business Transformation, New Business Development, Responsible AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University at Buffalo

    Data-Driven Process Improvement

    Skills you'll gain: Process Mapping, Data Collection, Process Improvement, Business Process, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Data Validation, Business Process Modeling, Business Analytics, Operational Performance Management, Gap Analysis, Organizational Strategy, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    252 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tally Education and Distribution Services Private Limited

    Fundamentals of Accounting and Reporting

    Skills you'll gain: Accounting, Financial Reporting, Bookkeeping, Accounting Software, Accounting Records, Financial Accounting, Financial Statements, General Ledger, Data Entry, Data Security, Banking, Data Management, Software Installation, Reconciliation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Planning, Business Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 3 Months

  • Y

    Yale University

    Global Quality Maternal and Newborn Care

    Skills you'll gain: Maternal Health, Midwifery, Child Health, Childbirth, Postpartum Care, Prenatal Care, Health Disparities, Obstetrics And Gynecology, Primary Care, Care Management, Dignity in Care, Patient-centered Care, Health Policy, Community Health, Cultural Responsiveness, Advocacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    259 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    179 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Gestión de Proyectos

    Skills you'll gain: Project Risk Management, Resource Allocation, Resource Management, Risk Analysis, Project Management, Project Controls, Quality Monitoring, Change Management, Knowledge Transfer, Stakeholder Management, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 4 Weeks

1…283284285…834

In summary, here are 10 of our most popular brand management courses

  • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
  • DevOps Mastery: KodeKloud
  • Career planning: Your career, your life: Macquarie University
  • ISC2 Systems Security Certified Practitioner (SSCP): ISC2
  • Portfolio Diversification using Correlation Matrix: Coursera
  • Generative AI: Business Transformation and Career Growth: IBM
  • Data-Driven Process Improvement: University at Buffalo
  • Fundamentals of Accounting and Reporting: Tally Education and Distribution Services Private Limited
  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • Global Quality Maternal and Newborn Care: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok