Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard Creation, Dashboard, Spreadsheet Software, Business Reporting, Interactive Data Visualization, Data Visualization, Excel Formulas, Data Import/Export, Data Cleansing, Data Analysis Software, Timelines
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Creative Design, Graphic Design, Promotional Materials, Content Creation, Video Production, Social Media Marketing, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Analytics, Data Storage Technologies, Exploratory Data Analysis, Data Store, Mathematical Software, Data Storage, Data Access, Database Software, Estimation, Machine Learning Methods, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Regression Testing
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Diversity Marketing, Intercultural Competence, Cultural Responsiveness, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Cultural Sensitivity, Communication Strategies, Marketing Management, Relationship Building, Team Management, Marketing, Diplomacy, World History, International Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Analysis, Plot (Graphics), Predictive Modeling, Data-Driven Decision-Making, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Data Manipulation, Informatics, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Model Evaluation, Data Validation, Performance Testing
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Literacy, Data Analysis, Plot (Graphics), Probability Distribution, Statistics, Statistical Visualization, Statistical Analysis, Estimation, Data Collection, Data Visualization, Risk Analysis, Statistical Software, Statistical Programming, Statistical Methods, Problem Solving
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, Market Research, Customer Insights, Customer Analysis, Marketing Strategies, Business Research, Ethical Standards And Conduct, Research, Qualitative Research, Research Reports, Data Analysis, Information Privacy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Financial Market, Securities (Finance), Global Marketing, Market Share, Financial Forecasting, Financial Statement Analysis, Revenue Forecasting, Financial Analysis, Market Dynamics, Forecasting, Financial Statements, International Finance, Financial Regulations, Cash Flows, Underwriting
Mixed · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Auditing, Information Architecture, Web Analytics, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric
Beginner · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours