Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Microsoft Power Platform, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Data Visualization Software, Microsoft Copilot, Data Integration, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Jupyter, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, NumPy, Data Cleansing, Data Preprocessing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Analysis, Data Visualization Software, Data Security, Data Integrity, Automation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Storage, Database Management, Cloud Platforms, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Data Visualization, Datamaps, Data Visualization Software, Scatter Plots, Jupyter, Python Programming, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Medical Science and Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Management, Cloud Computing, Data Lakes, Metadata Management, Google Cloud Platform, Big Data, Personally Identifiable Information
Beginner · Project · Less Than 2 Hours

Khalifa University
Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Cyber Operations, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Threat Management, DevOps, Security Engineering, Threat Detection, Cyber Security Assessment, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation, Critical Thinking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience
Beginner · Course · 1 - 4 Weeks