Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Data Access, Google Cloud Platform, Dashboard, Machine Learning, SQL, Applied Machine Learning, Data Import/Export, Big Data, Data Storytelling, Data Cleansing, Data Transformation, Data Visualization Software, Database Management, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Preprocessing, Data Analysis, Data Architecture
Beginner · Specialization · 3 - 6 Months

Dubai College of Tourism
Skills you'll gain: Price Negotiation, Revenue Management, Restaurant Management, Sales Strategy, Hospitality, Food and Beverage, Cost Accounting, Layout Design, Customer experience improvement, Marketing Materials, Graphic and Visual Design, Performance Analysis, Copywriting
Intermediate · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Workflow Management, Artificial Intelligence, Accounting and Finance Software, Excel Macros, Emerging Technologies, Digital Transformation, Natural Language Processing, Data Manipulation, Unstructured Data, Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Image Analysis, Amazon Web Services, Image Quality, Computer Vision, Model Deployment, Data Import/Export, Anomaly Detection, Data Science, Machine Learning, Cloud Computing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Advertising, Paid media, Digital Advertising, Marketing, Target Audience, Drive Engagement
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Cloud API, Google Cloud Platform, Text Mining, Application Programming Interface (API), LLM Application, Generative AI, Natural Language Processing, Jupyter, Python Programming, Classification Algorithms
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

MathWorks
Skills you'll gain: Data Science, Data Processing, Applied Machine Learning, Machine Learning, Geographic Information Systems, Big Data, Data Visualization, Data Analysis, Data Integration, Amazon Web Services, Cloud Computing, Matlab, Data Cleansing, Regression Analysis, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, ChatGPT, No-Code Development, OpenAI, LLM Application, Generative AI, Microsoft Power Platform, Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, Microsoft Azure, Microsoft Outlook, Email Marketing
Intermediate · Course · 3 - 6 Months