Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Marketing, Microsoft Excel, Marketing Strategies, Financial Analysis, Customer Acquisition Management, Customer Insights, Branding, Market Research, Social Media Strategy, Planning, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard Creation, Power BI, Data Modeling, Analytical Skills, Data Visualization, Data Presentation, Analysis, Spatial Data Analysis, Datamaps, Business Reporting, Business Intelligence Software, Data Management, Storytelling, Management Reporting, Data Manipulation, Business Analytics, Data Analysis Software, Performance Reporting, Analytics, Visualization (Computer Graphics)
Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Digital Brand Strategy, AI Personalization, Dashboard, Brand Management, Brand Strategy, Brand Marketing, Driving engagement, Competitive Analysis, Personalized Campaigns, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Experience Design, Generative AI, Marketing Design, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Presentation, Data Literacy, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Statistics, Data Wrangling, Data Cleansing, Analytics, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Business Analytics, Model Evaluation, Machine Learning Methods
Beginner · Course · 1 - 4 Weeks
Microsoft
Skills you'll gain: Fine-tuning, Generative AI, Model Optimization, Large Language Modeling, Data Ethics, LLM Application, Responsible AI, Feature Engineering, AI Security, Advertising, Marketing, Anomaly Detection, Data Synthesis, Information Privacy
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Personalized Campaigns, Customer Service, Client Services, AI Personalization, Customer experience improvement, Sales Training, Sales, Customer Relationship Building, Verbal Communication Skills, Process Mapping, Account Management, Sales Development, Oral Expression, Microsoft Copilot, Customer Engagement, File Management, Personalized Service
Advanced · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing
Mixed · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Alteryx, Spatial Data Analysis, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Processing, Data Preprocessing, Data Integration, Data Transformation, Data Presentation, Document Management, Data Analysis Software, Spreadsheet Software, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software
Beginner · Course · 3 - 6 Months

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Visualization, Data Science, Exploratory Data Analysis, Data Presentation, Statistical Programming, Statistical Methods, Statistical Machine Learning, Analysis, Statistical Modeling, Applied Machine Learning, R (Software), R Programming, Statistical Software, Forecasting, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, AI Integrations, Google Gemini, Gemini, Generative AI, Financial Reporting, Anomaly Detection, OpenAI, Auditors Report, Auditing, Business Process Automation, Financial Auditing, Data Analysis
Beginner · Course · 1 - 4 Weeks