• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    Università di Napoli Federico II

    English for Business B1

    Skills you'll gain: Presentations, Sales Presentations, Oral Expression, Business Communication, Business Correspondence, Verbal Communication Skills, Negotiation, Workplace inclusivity, Business Writing, English Language, Interviewing Skills, Data Visualization, Writing, Communication, Report Writing, Taking Meeting Minutes, Recruitment, Interpersonal Communications, Vocabulary

    ★ 4.6 (35) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Digital Transformation, Process Optimization, Business Technologies, Customer Relationship Management, Customer Support, Business Transformation, Technology Strategies, Process Improvement, Customer and Client Support, Business Development

    ★ 4.9 (14) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Strategic AI Governance

    Skills you'll gain: Responsible AI, AI Security, Threat Modeling, MLOps (Machine Learning Operations), Budget Management, Security Testing, Data Ethics, Data Governance, Experimentation, Prompt Engineering, Application Security, CI/CD, Automation, Financial Forecasting, Compliance Management, Governance, Technical Documentation, Vulnerability Assessments, Risk Management, Stakeholder Communications

    ★ 3.1 (8) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Responsible AI, Google Gemini, Retrieval-Augmented Generation, Generative AI, Gemini, Generative Model Architectures, Prompt Patterns, Google Workspace, AI Product Strategy, AI Security, AI Workflows, Google Cloud Platform, Large Language Modeling, Agentic systems, Customer experience improvement, Artificial Intelligence, Cloud Computing, Collaboration

    ★ 4.7 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • T

    The State University of New York

    Data Analytics in Sports Law and Team Management

    Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, People Analytics, Data Literacy, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Health Technology, Contract Management, Operations Management

    ★ 4.8 (36) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of London

    The Impactful Communicator-Creating Connection and Influence

    Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Drive Engagement, Communication Strategies, Communication, Interpersonal Communications, Target Audience, Workplace inclusivity, Verbal Communication Skills, Influencing, Oral Expression, Trustworthiness, Diversity and Inclusion, Presentations, Diversity Awareness, Adaptability, Active Listening, Collaboration

    ★ 4.6 (33) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Product Management

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Collaborative Software, Product Management, AI Product Strategy, Wireframing, Agile Product Development, A/B Testing, Project Estimation, Microsoft Teams, Agile Software Development, Agile Project Management, Product Strategy, Product Planning, Jira (Software), Estimation, Project Management Software, Productivity Software

    ★ 4.1 (13) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    ★ 4.3 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fractal Analytics

    Successful AI Strategies: A CEO's Perspective

    Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Responsible AI, Business Strategy, Decision Intelligence, Generative Adversarial Networks (GANs), Strategic Decision-Making, Data Engineering, Organizational Effectiveness, Deep Learning, Artificial Intelligence, Organizational Development, AI Integrations, Data Ethics, Process Design, Human Centered Design, Data Quality, Data Pipelines

    ★ 4.7 (22) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Advancing Women in Tech

    Inspiring Peak Performance on Technical Teams

    Skills you'll gain: Engineering Management, Technical Management, Cross-Functional Collaboration, Cross-Functional Team Leadership, Management Training And Development, Team Performance Management, Software Engineering, Employee Coaching, Agile Software Development, Software Development Methodologies, Communication, Conflict Management, Performance Management, Team Management, Meeting Facilitation, People Management, Leadership and Management, Program Management, Cloud Engineering, Business Strategy

    ★ 4.5 (26) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create Striking Real Estate Instagram Posts in Canva

    Skills you'll gain: Canva (Software), Animations, Instagram, Creative Design, Social Media Content, Content Creation, Digital Design, Graphic Design, Graphic and Visual Design, Design Elements And Principles, Design, Design Software, Real Estate

    ★ 4.1 (34) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Macquarie University

    Cyber Security: Data Security and Information Privacy

    Skills you'll gain: Data Security, Threat Detection, Cybersecurity, Cyber Attacks, Cyber Risk, Data Management, Cyber Governance, Security Management, Encryption, Security Software, Data Sharing, Security Strategy, Network Security, Data Access, Risk Modeling, Analysis, Statistical Methods

    ★ 4.6 (15) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…295296297…532

In summary, here are 10 of our most popular marketing strategy courses

  • English for Business B1: Università di Napoli Federico II
  • Customer Support digital transformation with HubSpot: Coursera
  • Strategic AI Governance: Coursera
  • Generative AI Leader: Google Cloud
  • Data Analytics in Sports Law and Team Management: The State University of New York
  • The Impactful Communicator-Creating Connection and Influence: University of London
  • Product Management: Packt
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Successful AI Strategies: A CEO's Perspective: Fractal Analytics
  • Inspiring Peak Performance on Technical Teams: Advancing Women in Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok