• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • F

    Fractal Analytics

    Leadership Strategies for AI and Generative AI

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Generative Model Architectures, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    207 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Generative AI for Software Developers

    Skills you'll gain: Generative AI, Microsoft Copilot, Prompt Engineering, Test Case, Responsible AI, Microsoft Visual Studio, Version Control, Code Review, GitHub, Integrated Development Environments, Software Configuration Management, Software Development Tools, Software Documentation, AI Workflows, AI Enablement, Program Development, Development Environment, Computer Programming Tools, Artificial Intelligence, Project Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    187 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Advanced Embedded Linux Development

    Skills you'll gain: Agile Methodology, Scrum (Software Development), Embedded Software, Embedded Systems, System Programming, Agile Software Development, Linux, Software Testing, Development Testing, Software Development Methodologies, Git (Version Control System), Docker (Software), Containerization, File Systems, Shell Script, Debugging, Operating Systems, Internet Of Things, Peripheral Devices, Electrical Engineering

    4.4
    Rating, 4.4 out of 5 stars
    ·
    171 reviews

    Intermediate · Specialization · 1 - 3 Months

  • N

    Northwestern University

    Career 911: Your Future Job in Medicine and Healthcare

    Skills you'll gain: Verbal Communication Skills, Healthcare Industry Knowledge, Health Care, Public Speaking, Mentorship, Leadership, Relationship Building, Personal Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    173 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Minnesota

    Guided Imagery

    Skills you'll gain: Pain Management, Treatment Planning, Music, Education Software and Technology, Patient Evaluation, Mindfulness, Creativity, Self-Awareness, Stress Management, Patient Education And Counseling, Verbal Communication Skills, Mental Health Therapies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    221 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Effective Communication Capstone Project

    Skills you'll gain: Presentations, Peer Review, Business Writing, Project Design, Data Presentation, Graphic Design, Microsoft PowerPoint, Branding, Communication, Public Speaking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    174 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Project Management: Gestiona tu proyecto y equipo con Canva

    Skills you'll gain: Product Roadmaps, Timelines, Presentations, Kanban Principles, Project Design, Project Management, Team Management, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universiteit Leiden

    Risk in Modern Society

    Skills you'll gain: Risk Management, Business Risk Management, Operational Risk, Risk Analysis, Safety and Security, Environmental Issue, Cyber Security Strategy, Decision Making, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    227 reviews

    Beginner · Course · 1 - 3 Months

  • T

    The Chinese University of Hong Kong

    Information Theory

    Skills you'll gain: Communication Systems, Digital Communications, Theoretical Computer Science, Telecommunications, Information Management, Probability, Probability Distribution, Linear Algebra, Digital Signal Processing, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    167 reviews

    Mixed · Course · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Leadership and Disruption

    Skills you'll gain: Delegation Skills, Lifelong Learning, Leadership, Digital Transformation, Team Leadership, Team Management, Business Transformation, Leadership Development, Business Leadership, Telecommuting, Constructive Feedback, Organizational Leadership, Drive Engagement, Innovation, Professional Development, Strategic Leadership, Storytelling, Adaptability, Team Motivation, Strategic Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Making Money as a Freelancer

    Skills you'll gain: Financial Data, Financial Acumen, Budget Management, Financial Analysis, Financial Forecasting, Small Business Accounting, Accounting, Price Negotiation, Business Planning, Budgeting, Financial Planning, Financial Management, Forecasting, Balance Sheet, Expense Management, Financial Reporting, Revenue Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 3 Months

1…296297298…834

In summary, here are 10 of our most popular brand management courses

  • Leadership Strategies for AI and Generative AI: Fractal Analytics
  • Generative AI for Software Developers: Microsoft
  • Advanced Embedded Linux Development: University of Colorado Boulder
  • Career 911: Your Future Job in Medicine and Healthcare: Northwestern University
  • Guided Imagery: University of Minnesota
  • Effective Communication Capstone Project: University of Colorado Boulder
  • Marketing Strategy: Illinois Tech
  • Project Management: Gestiona tu proyecto y equipo con Canva: Coursera
  • Risk in Modern Society : Universiteit Leiden
  • Information Theory: The Chinese University of Hong Kong

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok