• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Farmacovigilancia ocular

    Skills you'll gain: Drug Interaction, Pharmacology, Medication Therapy Management, Clinical Pharmacy, Pharmacotherapy, Patient Safety, Patient Evaluation, Diagnostic Tests, Clinical Monitoring, Medical Devices, Immunology, Health Technology, Risk Analysis, Clinical Assessment, Anatomy

    ★ 4.9 (365) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IIMA - IIM Ahmedabad

    How to Transform Digitally?

    Skills you'll gain: Digital Transformation, Business Transformation, Stakeholder Engagement, Stakeholder Management, Organizational Change, Change Management, Business Modeling, Enterprise Architecture, Information Technology Architecture, Cloud Computing Architecture, Governance, Automation, Operational Excellence, Overcoming Objections, Cybersecurity

    ★ 4.6 (47) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Grow as a Manager

    Skills you'll gain: Management Training And Development, Leadership and Management, Initiative and Leadership, Lifelong Learning, Leadership, Growth Mindedness, Team Motivation, AI Enablement, AI literacy

    ★ 4.8 (201) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado System

    First Steps in Making the Business Case for Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Organizational Change, Sustainable Systems, Performance Improvement, Change Management, Financial Analysis, Systems Thinking, Proposal Development, Cost Benefit Analysis, Business Economics, Capital Budgeting, Environmental Issue, Economics, Stakeholder Engagement, Benchmarking, Environmental Regulations, Cash Flows, Packaging and Labeling

    ★ 4.7 (216) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Project Initiation and Planning

    Skills you'll gain: Agile Methodology, Agile Project Management, Project Planning, Waterfall Methodology, Timelines, Project Schedules, Scheduling, Communication Planning, Project Management, Project Management Life Cycle, Project Scoping, Sprint Planning, Stakeholder Communications, Project Estimation, Stakeholder Management, Scope Management, AI Enablement, Risk Management, Resource Management, Dependency Analysis

    ★ 4.8 (153) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    Universidad de los Andes

    Diagnóstico y tratamiento del dolor neuropático en atención primaria

    Skills you'll gain: Pain Management, Neurology, Patient Education And Counseling, Patient Evaluation, Diagnostic Tests, Patient-centered Care, Patient Treatment, Primary Care, General Medicine, Medical History Documentation, Infectious Diseases, Science and Research, Clinical Assessment, Treatment Planning, Chronic Diseases, Pharmacotherapy, Public Health, Pharmacology

    ★ 4.8 (323) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Business Communication & Branding Strategies

    Skills you'll gain: Brand Strategy, Brand Management, Marketing Communications, Brand Marketing, Communication Planning, Branding, Consumer Behaviour, Brand Awareness, Strategic Communication, Marketing and Public Relations, Media and Communications, Promotional Strategies, Communication Strategies, Business Communication, Communication, Marketing Psychology, Global Marketing, Cultural Diversity, Digital Communications, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Toronto

    Understanding and Managing the Stresses of Police Work

    Skills you'll gain: Mindfulness, Active Listening, Stress Management, Empowerment, Meditation & Breathwork, Biology, Physiology

    ★ 4.8 (453) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    ★ 4.8 (239) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    Duke University

    Interacting with the System and Managing Memory

    Skills you'll gain: File I/O, Memory Management, Maintainability, C (Programming Language), Software Engineering, System Programming, Programming Principles, Software Development, Simulations, Command-Line Interface, Collaborative Software

    ★ 4.2 (182) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Generative AI: Boost Your Cybersecurity Career

    Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Exploitation techniques, Anomaly Detection, Large Language Modeling, Vulnerability Management, Incident Management

    ★ 4.6 (158) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Instituto Tecnológico de Aeronáutica

    Desenvolvimento Ágil com Java Avançado

    Skills you'll gain: Model View Controller, Selenium (Software), Web Applications, Java, Java Programming, Data Access, Java Platform Enterprise Edition (J2EE), Agile Methodology, Web Development, Software Testing, Agile Software Development, Server Side, Software Design Patterns

    ★ 4.7 (197) · Intermediate · Course · 1 - 4 Weeks

1…299300301…834

In summary, here are 10 of our most popular brand management courses

  • Farmacovigilancia ocular: Universidad Nacional Autónoma de México
  • How to Transform Digitally?: IIMA - IIM Ahmedabad
  • Grow as a Manager: Google
  • First Steps in Making the Business Case for Sustainability: University of Colorado System
  • Project Initiation and Planning: University of Illinois Urbana-Champaign
  • Diagnóstico y tratamiento del dolor neuropático en atención primaria: Universidad de los Andes
  • Business Communication & Branding Strategies: EDUCBA
  • Understanding and Managing the Stresses of Police Work: University of Toronto
  • 市场营销概论 (中文版): University of Pennsylvania
  • Interacting with the System and Managing Memory: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok