• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    194 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    190 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Market Data, Equities, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    219 reviews

    Intermediate · Specialization · 1 - 3 Months

  • T

    The University of Notre Dame

    Ethical Leadership

    Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Strategic Leadership, Business Communication, Personal Integrity, Organizational Leadership, Analytical Skills, Market Dynamics, Responsible AI, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    200 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Automate tasks and processes with Jira

    Skills you'll gain: Email Automation, Business Process Automation, Automation, Project Management Software, Workflow Management, Process Design, Issue Tracking, Project Management, Project Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    خدمة العملاء | Customer Service

    Skills you'll gain: Customer Service, Customer and Client Support, Customer Complaint Resolution, Customer Relationship Management, Customer Retention, Customer experience improvement, Business Planning, Active Listening, Company, Product, and Service Knowledge, Communication, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    246 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Liderazgo de equipos

    Skills you'll gain: Team Leadership, Team Management, Team Building, Teamwork, Conflict Management, Team Motivation, Trustworthiness, Decision Making, Rapport Building, Cooperation, People Management, Goal Setting, Leadership, Professional Development, Performance Management, Employee Performance Management, Organizational Structure, Coordination, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    191 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

    Skills you'll gain: Google Cloud Platform, Dataflow, Apache Kafka, Extract, Transform, Load, Data Pipelines, Data Lakes, Data Governance, Real Time Data, Data Warehousing, MLOps (Machine Learning Operations), Apache Spark, Tensorflow, Data Migration, Data Architecture, Model Deployment, Data Processing, Big Data, Data Quality, Data Management, Systems Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    297 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • C

    Campus BBVA

    The ABC of sustainability

    Skills you'll gain: Sustainable Development, Sustainability Reporting, Sustainable Business, Social Justice, Environmental Social And Corporate Governance (ESG), Environment and Resource Management, Stakeholder Engagement, Environmental Issue, Finance, Economics, Climate Change Adaptation, Climate Change Mitigation, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Generative AI: Unleash Your Project Management Potential

    Skills you'll gain: Responsible AI, Generative AI, Project Management, LLM Application, AI Enablement, Project Management Life Cycle, Data Ethics, Prompt Engineering, ChatGPT, Case Studies, Team Oriented, Project Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    155 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDHEC Business School

    Building Strategic Foresight Capabilities

    Skills you'll gain: Systems Thinking, Strategic Thinking, Forecasting, Strategic Planning, Strategic Decision-Making, Stakeholder Engagement, Organizational Strategy, Complex Problem Solving, Business Transformation, Business Strategy, Trend Analysis, Innovation, Sustainable Development, Decision Making, Creativity, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    252 reviews

    Intermediate · Course · 1 - 3 Months

1…299300301…834

In summary, here are 10 of our most popular brand management courses

  • Marketing Internacional en Asia: Yonsei University
  • GenAI for Marketing and Customer Insights: Coursera
  • Analítica de Datos en Finanzas​: Universidad de los Andes
  • Ethical Leadership: The University of Notre Dame
  • Automate tasks and processes with Jira: Coursera
  • خدمة العملاء | Customer Service: Alfaisal University | KLD
  • Introduction to Microsoft Excel: Coursera
  • Liderazgo de equipos: University of Michigan
  • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版: Google Cloud
  • The ABC of sustainability : Campus BBVA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok