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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Advanced Analytics, Statistical Methods, Data Analysis, Probability & Statistics, Marketing, Data-Driven Marketing, Business Research, Business Analytics, Statistical Modeling, Target Market, Market Analysis, Marketing Strategies, Regression Analysis

    ★ 4.4 (344) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Maryland, College Park

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Data Collection, Statistical Analysis, Data Analysis Software, Statistical Software, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Programming, R Programming

    ★ 4.4 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    ★ 3.7 (33) · Mixed · Course · 1 - 3 Months

    Category: Credit offered
    Credit offered
  • C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    ★ 4.6 (124) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis

    ★ 4.6 (50) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    ★ 4.7 (200) · Beginner · Course · 1 - 3 Months

    Category: Credit offered
    Credit offered
  • E

    EDUCBA

    Analyze Financial & Market Data Using SPSS Regression

    Skills you'll gain: SPSS, SPSS (Software), Market Data, Regression Analysis, Analytics, Data Analysis, Statistical Reporting, Predictive Analytics, Technical Communication, Statistical Analysis, Data-Driven Decision-Making, Statistical Methods, Statistical Modeling, Scatter Plots, Statistical Visualization, Model Evaluation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • E

    EDUCBA

    Master Ethical & AI-Driven Market Decision-Making

    Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Market Research Analyst: AI, Power BI, SurveyMonkey skilled

    Skills you'll gain: Persona Development, Market Intelligence, Dashboard Creation, Dashboard, Data Visualization, Qualitative Research, Competitive Intelligence, Competitive Analysis, Tidyverse (R Package), Data Storytelling, Data Presentation, Trend Analysis, Market Research, Data Ethics, Power BI, LinkedIn, Business Intelligence, Data Analysis, R Programming, Strategic Thinking

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Demand Planning, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Business Strategy, Business Research, Market Opportunities, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Market Research Statistical Analysis & Data Visualization

    Skills you'll gain: Data Storytelling, Rmarkdown, Knitr, Data Visualization, Data Validation, Statistical Hypothesis Testing, Data Presentation, Dashboard, Data Synthesis, Dashboard Creation, Regression Analysis, Power BI, A/B Testing, Data Transformation, Market Research, Statistical Analysis, R Programming, Business Intelligence, Microsoft Excel, Surveys

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1234…394

In summary, here are 10 of our most popular market research courses

  • Quantitative Research: University of California, Davis
  • Survey Data Collection and Analytics: University of Maryland, College Park
  • Forecast & Evaluate Market Trends: Coursera
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Analyzing Market Attractiveness Using Creately: Coursera
  • Analyze User Research Data with Microsoft Forms: Coursera
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Analyze Financial & Market Data Using SPSS Regression: EDUCBA
  • Master Ethical & AI-Driven Market Decision-Making: EDUCBA
  • Market Research Analyst: AI, Power BI, SurveyMonkey skilled: Coursera

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