Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Time Series Analysis and Forecasting, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Customer Service, Customer experience improvement, Customer Relationship Building, Customer Engagement, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

University of Washington
Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Cloud Hosting, Debugging, Semantic Web, Web Analytics and SEO, Responsive Web Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Generative AI, AI Enablement, AI Security, Small Business Accounting, Business Planning, Artificial Intelligence, Case Studies, Predictive Analytics, Forecasting, Business Strategy, Business Ethics, Data Governance, Content Creation, Customer Service
Beginner · Course · 1 - 3 Months

Nikolai Schuler
Skills you'll gain: Snowflake Schema, Authorization (Computing), Role-Based Access Control (RBAC), Data Access, Data Pipelines, Real Time Data, Data Management, Data Loss Prevention, Data Warehousing, Disaster Recovery, Microsoft Azure, Data Storage, Database Management, Cloud Storage, Cloud Computing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Program Evaluation, Health Equity, Quantitative Research, Data Analysis, Statistical Analysis, Analysis, Statistical Reporting, Data Collection, Sampling (Statistics), Public Health and Disease Prevention, Regression Analysis, Maternal Health, Data Quality
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Big Data, SQL, Applied Machine Learning, Dashboard, Data Transformation, Data Visualization Software, Data Cleansing, Machine Learning, Data Access, Data Preprocessing, Data Processing, Analytics, Data Analysis, Predictive Modeling, Data Integration, Exploratory Data Analysis, Data Quality, Data Sharing, Data Manipulation
Beginner · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation
Beginner · Course · 1 - 4 Weeks