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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Machine Learning with PySpark: Customer Churn Analysis

    Skills you'll gain: Model Evaluation, Data Preprocessing, Exploratory Data Analysis, Feature Engineering, Model Deployment, Data Analysis, PySpark, Model Training, Data Cleansing, Data Import/Export, Data Transformation, Apache Spark, Data-Driven Decision-Making, AI Enablement, Decision Tree Learning, Predictive Modeling, Predictive Analytics, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    D

    Duke University

    مقاييس الأعمال للشركات التي تعتمد على البيانات

    Skills you'll gain: Business Metrics, Analytics, Digital Transformation, Business Analytics, Business Intelligence, Performance Measurement, Big Data, Business Analysis, Data Analysis, Business Process Improvement, Performance Metric, Key Performance Indicators (KPIs), E-Commerce, Financial Services, Cash Flows, Financial Acumen, Return On Investment, Data Literacy, Profit and Loss (P&L) Management, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Analytics, Content Optimization, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Strategy, Data-Driven Marketing, Instagram, Analytics, Key Performance Indicators (KPIs), Business Metrics, Social Media Strategy, Scalability, Web Presence, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Scrape and analyze data analyst job requirements with Python

    Skills you'll gain: Web Scraping, Data Visualization, Data Preprocessing, Data Cleansing, Scripting, Data Analysis, Data Processing, Data Manipulation, Data Import/Export, Data Capture, Extensible Markup Language (XML), Python Programming, Jupyter, GitHub

    3.4
    Rating, 3.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Campaign Planning, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Oral Expression, Project Documentation, Business Management, Performance Reporting, Writing, Internal Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    AI CERTs

    AI For Data Analysts

    Skills you'll gain: Anomaly Detection, Forecasting, Business Intelligence, Business Reporting, Operational Analysis, Operational Efficiency, Business Analytics, Data Preprocessing, Predictive Analytics, Financial Forecasting, Information Privacy, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Decoding AI: A Deep Dive into AI Models and Predictions

    Skills you'll gain: Generative AI, Model Evaluation, AI literacy, Data Ethics, Data Analysis, Data-Driven Decision-Making, Model Training, Responsible AI, Data Literacy, Discussion Facilitation, Artificial Intelligence, Big Data, Predictive Modeling, Machine Learning, Social Impact, Diversity Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Most Beginner SEO Course For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Presence, Blogs, Content Optimization, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução à Ciência e Engenharia de Dados

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Strategy, Data Engineering, Analytics, Data Science, Data Processing, Predictive Analytics, Strategic Decision-Making, Machine Learning Methods, Decision Making, Data Collection

    4.4
    Rating, 4.4 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Model Training, Supervised Learning, Predictive Modeling, Machine Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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