Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Javascript, Web Design, Web Design and Development, Event-Driven Programming, Development Environment, Web Development, User Interface and User Experience (UI/UX) Design, Web Applications, Interactive Design, Animations, Typography, Color Theory, Web Analytics and SEO, Debugging, Data Validation
Beginner · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms
Build toward a degree
Intermediate · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Visualization, Statistical Inference, Data Visualization Software, Correlation Analysis, Microsoft Excel, Probability & Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Excel Formulas, Statistical Analysis, Sampling (Statistics), Trend Analysis, Forecasting, Variance Analysis
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, AI Enablement, Applied Machine Learning, Exploratory Data Analysis, Machine Learning, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Business Ethics, Social Impact
Beginner · Course · 1 - 4 Weeks

University of Leeds
Skills you'll gain: Exploratory Data Analysis, Statistical Methods, Statistical Modeling, R (Software), Data Collection, Statistical Inference, Probability, Data Analysis, Statistical Analysis, Probability Distribution, Simulations, Statistical Visualization, Descriptive Statistics, Sampling (Statistics), Data Visualization Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Internal Communications, Organizational Skills, Communication, Consolidation, General Networking, Business
Beginner · Guided Project · Less Than 2 Hours