• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • U

    University of Minnesota

    Individual Development Plan (IDP)

    Skills you'll gain: Goal Setting, Strategic Planning, Smart Goals, Planning, Personal Development, Strategic Thinking, Action Oriented, Timelines, Professional Development, Adaptability, Accountability, Self-Awareness, Constructive Feedback, Time Management, Mentorship

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentations, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Sales Process, HubSpot CRM, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    3
    Rating, 3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Utilize CareerBuilder to Find Employment

    Skills you'll gain: Applicant Tracking Systems, Job Analysis, User Accounts, Target Audience, Goal Setting

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Davis

    Editing and Enhancing AI Generated Content

    Skills you'll gain: Writing and Editing, Editing, Prompt Engineering, AI Enablement, Proofreading, Responsible AI, Content Creation, Business Writing, Diversity and Inclusion, Analysis, Target Audience, Communication, Communication Strategies, Business Research

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

    Beginner · Course · 1 - 3 Months

  • L

    L&T EduTech

    Construction of Metro Rail Systems

    Skills you'll gain: Construction Engineering, Construction Inspection, Construction, Civil Engineering, Structural Engineering, Engineering Practices, Laboratory Testing, Structural Analysis, Analytical Testing, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • D

    Dartmouth College

    The American Renaissance and Ralph Waldo Emerson

    Skills you'll gain: Liberal Arts, Ethical Standards And Conduct, Research, Social Studies, Social Justice, Cultural Diversity, Culture, Writing, Creativity, Political Sciences, Advocacy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea tu primera campaña con Facebook Ads Manager

    Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Birla Institute of Technology & Science, Pilani

    Human Computer Interaction

    Skills you'll gain: Human Computer Interaction, Web Content Accessibility Guidelines, Human Factors, Usability, Interaction Design, Prototyping, User Interface and User Experience (UI/UX) Design, User Experience Design, User Centered Design, User Interface (UI) Design, Responsive Web Design, Design Thinking, Usability Testing, Augmented and Virtual Reality (AR/VR), User Research, Wireframing, Information Architecture

    Intermediate · Course · 1 - 3 Months

  • F

    Fractal Analytics

    Coding with Generative AI

    Skills you'll gain: Generative AI, Generative Model Architectures, Object Oriented Programming (OOP), Large Language Modeling, Prompt Engineering, Artificial Neural Networks, Computer Programming, Debugging, Python Programming, Semantic Web, Critical Thinking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Landscape Photography

    Skills you'll gain: Photography, Photo Editing, Photo/Video Production and Technology, Storytelling, Landscape Architecture, Geographic Information Systems, Global Positioning Systems, Creativity, Planning, Research, Timelines, Creative Thinking, Adobe Creative Cloud, Design Elements And Principles, Aesthetics, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

1…304305306…376

In summary, here are 10 of our most popular market research courses

  • Individual Development Plan (IDP): University of Minnesota
  • Master Data Storytelling for B2B & B2C Sales : Starweaver
  • Utilize CareerBuilder to Find Employment: Coursera
  • Create a buyer persona diagram for businesses with Creately: Coursera
  • Editing and Enhancing AI Generated Content: University of California, Davis
  • L'analyse marketing: University of Virginia
  • Construction of Metro Rail Systems : L&T EduTech
  • The American Renaissance and Ralph Waldo Emerson: Dartmouth College
  • Crea tu primera campaña con Facebook Ads Manager: Coursera
  • Human Computer Interaction: Birla Institute of Technology & Science, Pilani

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok