• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Crisis Management and Crisis Communication Consulting  

    Skills you'll gain: Crisis Management, Business Consulting, Management Consulting, Leadership, Leadership and Management, Business Leadership, Corporate Communications, Strategic Communication, Business Communication, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Set and Implement Goals

    Skills you'll gain: Performance Measurement, Team Performance Management, Performance Metric, Performance Management, Goal Setting, Smart Goals, Employee Performance Management, Key Performance Indicators (KPIs), Performance Analysis, Performance Reporting, Performance Improvement, Organizational Effectiveness, Productivity, Business Priorities, Organizational Strategy, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Product Improvement, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Sales Strategy, Market Research, Advertising

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    معرفة اهتمامات الجمهور عبر رؤى الجمهور على فيسبوك

    Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Challenges of Leading Technical Teams

    Skills you'll gain: Technical Management, Engineering Management, Meeting Facilitation, Decision Making, Team Leadership, Team Building, Team Management, Leadership, Goal Setting, Discussion Facilitation, Delegation Skills, People Development, Communication, Recruitment

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    The Beginner’s Guide to Business Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Influencing, Communication, Relationship Building, Persuasive Communication, Interpersonal Communications, Rapport Building, Verbal Communication Skills, Collaboration, Personal Attributes, Active Listening, Goal Setting, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة

    Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Organizaciones data-driven: principios y prácticas

    Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Performance Improvement, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Data Infrastructure, Data-Driven Decision-Making, Organizational Effectiveness, Organizational Leadership, Business Leadership, Data Literacy, Data Analysis, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Problem Solving, Innovation, Healthcare 5.0, Entrepreneurship, Value Propositions, Presentations

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    BFSI Essentials: Unlocking Finance Careers

    Skills you'll gain: Investment Banking, Financial Services, Banking Services, Insurance, Financial Inclusion, Business Ethics, Insurance Policies, Professional Networking, Interviewing Skills, Banking, Customer experience strategy (CX), Compensation Analysis, Finance, Underwriting, Regulatory Compliance, Financial Analysis, Portfolio Management, Financial Planning, Wealth Management, Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: The Basics

    Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sistemas e Tecnologias Digitais nas Organizações

    Skills you'll gain: Digital Transformation, Mobile Banking, Social Media, E-Commerce, Business Modeling, Technology Strategies, Business Technologies, Business Communication, Systems Integration, Emerging Technologies, Information Systems, Enterprise Resource Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…307308309…366

In summary, here are 10 of our most popular marketing strategy courses

  • Crisis Management and Crisis Communication Consulting  : University of Colorado Boulder
  • Set and Implement Goals: Harvard Business Review
  • The Ultimate Guide for Product Management Essentials: Packt
  • معرفة اهتمامات الجمهور عبر رؤى الجمهور على فيسبوك: Coursera
  • Challenges of Leading Technical Teams: University of Colorado Boulder
  • The Beginner’s Guide to Business Negotiation : Coursera
  • التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة: Coursera
  • Organizaciones data-driven: principios y prácticas: Banco Interamericano de Desarrollo
  • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
  • BFSI Essentials: Unlocking Finance Careers: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok