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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Omnichannel Strategy

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Strategic Marketing, Marketing Planning, Marketing Budgets, Cross-Channel Marketing, Data-Driven Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Forecasting, Data-Driven Decision-Making, Strategic Planning, Financial Data, Target Audience, Budgeting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis and Interpretation Capstone

    Skills you'll gain: Data Storytelling, Data Presentation, Exploratory Data Analysis, Data Analysis, Data Visualization, Research Reports, Statistical Reporting, Analytical Skills, Report Writing, Data Synthesis, Data Science, Data Management, Statistical Analysis, Data Manipulation, Descriptive Analytics, Descriptive Statistics, Research Methodologies, Research, Research Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud 日本語版

    Skills you'll gain: Google Cloud Platform, Dataflow, Data Pipelines, Data Import/Export, Feature Engineering, Data Lakes, Model Deployment, Real Time Data, Dashboard Creation, Apache Kafka, Tensorflow, Data Governance, Data Warehousing, Apache Spark, Dashboard, Data Infrastructure, Data Architecture, Big Data, Extract, Transform, Load, Unstructured Data

    4.3
    Rating, 4.3 out of 5 stars
    ·
    82 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 2

    Skills you'll gain: Social Studies, Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Culture, Economics, Data Analysis, Analytics, World History, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Austral

    Modelización Cuantitativa para Finanzas Corporativas

    Skills you'll gain: Financial Modeling, Time Series Analysis and Forecasting, Risk Modeling, Regression Analysis, Financial Forecasting, Predictive Modeling, Statistical Modeling, Financial Data, Forecasting, Finance, Trend Analysis, Predictive Analytics, Statistical Methods, R Programming, Financial Analysis, Statistical Analysis, Statistics, Probability & Statistics, Estimation, Probability Distribution

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

    Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Data Integration, Dataflow, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Apache Hadoop, Query Languages, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Dataflow, Data Lakes, Model Deployment, Apache Kafka, Data Governance, Tensorflow, Data Warehousing, MLOps (Machine Learning Operations), Data Infrastructure, Data Architecture, Extract, Transform, Load, Unstructured Data, Real Time Data, Data Processing, Data Quality, Apache Spark, Data Management, Big Data

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Flyer Using Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Financial Analysis and Business Performance

    Skills you'll gain: Financial Analysis, Financial Statements, Financial Statement Analysis, Financial Acumen, Performance Analysis, Predictive Modeling, Financial Data, Predictive Analytics, Performance Improvement, Analysis, Business Analytics, Financial Forecasting, Performance Measurement, Operational Analysis, Analytics, Business Analysis Tools, Financial Modeling, Business Modeling, Business Administration, Data Management

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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