Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Microsoft Excel, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Statistical Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Presentations, Developing Training Materials, Sales Presentation, Data Visualization, Technical Communication, Productivity Software, Project Documentation, Graphic Design, Business Communication, Marketing
Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Databricks, Real Time Data, PySpark, Apache Hive, Apache Spark, Big Data, Data Processing, SQL, Data Manipulation, Pandas (Python Package)
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: R Programming, Rmarkdown, Tidyverse (R Package), Ggplot2, Data Import/Export, Data Visualization, Data Analysis, Data Visualization Software, Data Science, Data Manipulation, Data Storytelling, Statistical Analysis, Data Cleansing, Data Integration, Data Transformation, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plot (Graphics), Data Visualization, Graphing, Matplotlib, Data Visualization Software, Graphical Tools, Histogram, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Scheduling, Social Media Management, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Social Media Marketing, Drive Engagement, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Data Visualization, Data Visualization Software, ChatGPT, Matplotlib, Seaborn, Data Analysis, Pandas (Python Package), Python Programming, Data Manipulation, Natural Language Processing
Intermediate · Guided Project · Less Than 2 Hours

S.P. Jain Institute of Management and Research
Skills you'll gain: Employee Retention, Workplace inclusivity, Employee Engagement, Organizational Leadership, Talent Management, Leadership and Management, Human Resource Strategy, Workforce Development, Team Motivation, Leadership, Motivational Skills, Employee Onboarding, Diversity and Inclusion, Mentorship, Employee Surveys, Coaching, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Sales Process, Closing (Sales), Value Propositions, Active Listening, Selling Techniques, Sales Presentation, Prospecting and Qualification, Digital Transformation, Business Communication, Sales, Technical Sales, Data Centers, Inside Sales, Customer Relationship Building, Market Research, Sales Strategy, Customer Insights, Customer Analysis, Outside Sales
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation
Intermediate · Project · Less Than 2 Hours