Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Plot (Graphics), Data Visualization, Graphing, Matplotlib, Data Visualization Software, Statistical Visualization, Graphical Tools, Data Analysis Software, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: MySQL Workbench, Database Design, MySQL, Database Development, Database Systems, Relational Databases, Databases, Database Management, SQL, Data Maintenance, Data Entry, Data Manipulation, Data Analysis, Data Science
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Import/Export, Data Cleansing, Power BI, Data Wrangling, Data Manipulation, Data Transformation, Financial Data, Statistical Reporting, Data Preprocessing, Excel Formulas, Data Quality, Pandas (Python Package), Statistical Analysis, Dashboard, Microsoft Excel, Descriptive Statistics, Financial Analysis, Dashboard Creation, Data Analysis Software, Data Analysis
Intermediate · Course · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Recurrent Neural Networks (RNNs), Forecasting, Model Optimization, Predictive Analytics, Data Preprocessing, Statistical Modeling, Model Evaluation, Machine Learning Methods, Data Processing, Feature Engineering, Data Visualization Software
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Clinical Documentation, Model Evaluation, Data Processing, Deep Learning, Model Training, Applied Machine Learning, Feature Engineering, Machine Learning, Medical Terminology, Artificial Neural Networks, Supervised Learning, Python Programming, Computer Programming, Computer Programming Tools
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Customer Retention, Sales Strategy, Upselling, General Sales Practices, Customer Acquisition Management, Revenue Management, Selling Techniques, Customer Relationship Building, Telecommuting, Growth Strategies, Promotional Strategies, Entrepreneurship, Product Promotion, Customer Service, Search Engine Optimization, Subcontracting, Copywriting
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Sales Strategy, Closing (Sales), Marketing Psychology, Marketing Materials, Product Promotion, Copywriting, Sales, Sales Process, Selling Techniques, Consumer Behaviour, General Sales Practices, Video Production, Marketing Strategies, Target Audience, Conversion Funnel Analysis, Prompt Engineering, ChatGPT, Decision Making
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: People Analytics, HR Tech, Applied Machine Learning, Deep Learning, Digital Transformation, Machine Learning Methods, Machine Learning, Human Resources, Artificial Neural Networks, Machine Learning Algorithms, Artificial Intelligence, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Operations, Business Modeling, Marketing, Loss Prevention, Asset Protection, Branding
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Social Media Campaigns, Online Advertising, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Social Media, Advertising, Marketing Budgets
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Storage, Query Languages, Data Import/Export, Analytics, Data Science, Data Analysis
Beginner · Project · Less Than 2 Hours