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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Digital Marketing Campaigns, Cross-Channel Marketing, Marketing Channel, Digital Marketing, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    821 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, Digital Media Strategy, MarTech, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Social Stratification, Gender Dynamics and Racial Identities

    Skills you'll gain: Sociology, Social Justice, Socioeconomics, Diversity Awareness, Social Sciences, Social Studies, Economics, Policy, and Social Studies, World History

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'entrepreneuriat social : changer d'échelle

    Skills you'll gain: Entrepreneurship, Social Impact, Growth Strategies, Fundraising and Crowdsourcing, Program Implementation, Sustainable Development, Business Development, Organizational Change, Business Planning, Innovation, Entrepreneurial Finance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    788 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Amsterdam

    The Social Dimensions of Antimicrobial Resistance

    Skills you'll gain: Social Sciences, Surveys, Social Determinants Of Health, Scientific Methods, Social Impact, Socioeconomics, Infectious Diseases, Economics, Policy, and Social Studies, Community Health, Community Outreach, Health Systems, Public Health and Disease Prevention, Behavior Management, Public Health, Health Policy, Governance, Medical Science and Research, Microbiology, Policy Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    608 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Digital Marketing Basics

    Skills you'll gain: Digital Marketing, Target Audience, Data-Driven Marketing, Search Engine Optimization, Social Media Content, Social Media, Email Marketing, Marketing Strategy and Techniques, Marketing Strategies, Social Media Strategy, Digital Brand Strategy, Social Media Marketing, Marketing Analytics, Marketing, Digital Marketing Tools, Web Analytics and SEO, Business Marketing, Web Analytics, Business Development, Business

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Trends and Innovations in Sports Media

    Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    AI CERTs

    AI for Marketing

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Email Automation, Content Optimization, Generative AI Agents, Performance marketing, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Strategies for Social Impact

    Skills you'll gain: Social Impact, Philanthropy, Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Development, Business Strategies, Business Leadership, Business Strategy, Case Studies, Business Planning, Performance Measurement, Community Development, Investment Management, Organizational Leadership, Investments, General Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    558 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation, Data Wrangling, Forecasting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    293 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Adobe Digital Marketing Strategy: Adobe
  • Digital Marketing Trends: Coursera
  • Social Stratification, Gender Dynamics and Racial Identities: Pearson
  • L'entrepreneuriat social : changer d'échelle: ESSEC Business School
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • The Social Dimensions of Antimicrobial Resistance: University of Amsterdam
  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • Digital Marketing Basics: SkillsBooster Academy
  • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
  • AI for Marketing: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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