• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Implementation & Management

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Organizational Strategy, Innovation, Strategic Leadership, Stakeholder Analysis, Organizational Change, Leadership and Management, Culture Transformation, Business Strategy, Strategic Decision-Making, Change Management, Plan Execution, Business Strategies, Business Leadership, Business Ethics, Strategic Thinking, Business Transformation, Leadership, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Impact: Cross-Cultural Management

    Skills you'll gain: Virtual Teams, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Cross-Functional Collaboration, Team Management, Teamwork, Team Leadership, Negotiation, Communication Strategies, Leadership and Management, Diversity Awareness, Culture, Conflict Management, Team Performance Management, Team Building, Business Leadership, Leadership, Communication, Diversity and Inclusion

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Brand Marketing, Prompt Engineering, ChatGPT, Brand Management, Digital Brand Strategy, Cross-Channel Marketing, Content Creation, Blogs, Consumer Behaviour, Brainstorming, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Agile Scrum Master

    Skills you'll gain: User Story, Agile Software Development, Agile Project Management, Backlogs, Scaled Agile Framework, Agile Methodology, Organizational Change, Sprint Planning, Change Management, Team Building, Team Management, Scalability, Kanban Principles, Project Management, Project Estimation, Estimation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Top AI Program
    Top AI Program
    A

    Alex Genadinik

    2026 Web Development With Replit AI Vibe Coding

    Skills you'll gain: Prompt Engineering, LLM Application, Generative AI Agents, Vibe coding, Agentic Workflows, Agentic systems, Sales Enablement, Large Language Modeling, Email Automation, AI Workflows, Sales Process, Marketing Automation, Sales Development, Lead Generation, AI Integrations, Development Environment, Application Deployment, Web Development Tools

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Sustainable Corporate Finance

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Mergers & Acquisitions, Sustainable Development, Corporate Finance, Risk Analysis, Governance, Corporate Strategy, Sustainable Systems, Finance, Capital Budgeting, Financial Management, Capital Markets, Financial Analysis, Social Impact, Business Valuation, Equities, Market Dynamics, Business Modeling

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Advanced Google Analytics 4: Optimization and Attribution

    Skills you'll gain: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Employee Engagement: Driving Real-Time Insights

    Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, AI Enablement, Generative AI Agents, Employee Surveys, Human Resource Strategy, Data Ethics, Real Time Data, User Feedback, Data-Driven Decision-Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Grande Distribution et RSE : Comprendre et Agir

    Skills you'll gain: Corporate Sustainability, Social Impact, Environmental Social And Corporate Governance (ESG), Sustainable Development, Environmental Issue, Sustainable Business, Public Health, Natural Resource Management, Business Ethics, Climate Change Mitigation, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention, Nutrition and Diet, Environmental Regulations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Customer Analysis, Content Creation, Content Marketing, Persona Development, Content Strategy, Content Development and Management, Ideation, Driving engagement, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Aprovechar el Diseño para Detectar Oportunidades de Negocio

    Skills you'll gain: Project Portfolio Management, Design Thinking, Risk Management, Portfolio Risk, Market Opportunities, Business Modeling, Design Strategies, Experience Design, Business Architecture, Human Centered Design, Value Propositions, Customer experience strategy (CX), Prioritization, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    Comunicación para equipos multigeneracionales

    Skills you'll gain: Teamwork, Communication Strategies, Team Leadership, Team Management, Leadership, Professional Development, Internal Communications, Productivity, Diversity Awareness, Collaboration, Workplace inclusivity, Strategic Communication, Diversity and Inclusion, Communication, Interpersonal Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Advanced · Course · 1 - 4 Weeks

1…315316317…532

In summary, here are 10 of our most popular marketing strategy courses

  • Strategic Implementation & Management: University of Huddersfield
  • Global Impact: Cross-Cultural Management: University of Illinois Urbana-Champaign
  • AI for Business: ChatGPT for Brand Storytelling: Packt
  • Agile Scrum Master: Simplilearn
  • 2026 Web Development With Replit AI Vibe Coding: Alex Genadinik
  • Sustainable Corporate Finance: Erasmus University Rotterdam
  • Advanced Google Analytics 4: Optimization and Attribution: Board Infinity
  • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera
  • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
  • Match Personas: Craft Engaging AI Content: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok